Agency vs Freelancer vs Employee: Comparing Options While Thinking About Your Marketing Strategy
Without marketing, you’re invisible. So, how can you make it happen? Many Central Florida companies start out as one-person enterprises. The owner does it all. This may work for a while – it’s better suited for some industries than others – but it is a recipe for burnout. Sooner or later, your neck is going […]
Surviving 2022: How Digital Marketing in a Post-Pandemic World Has Changed
2021 brought unprecedented changes to every part of society and the economy. Over the year, many business owners have been focused on the simple challenge of staying afloat, all while minimizing disease risk for their team. It’s hard to look at the big picture when the daily reality is so challenging. But now, as a […]
Stop Chasing Leads! Turn Your Focus to Marketing-based Customer Retention Strategy For Healthy, Sustainable Growth
Businesses rarely take off like a rocket. Most aren’t built to do that. The concept of scalability means being able to meet the needs of your new customers as your brand’s reputation expands and you touch more people. Only a handful of businesses can scale without adding overhead, like people, equipment, and software. And all […]
Facebook and Google Are Decimating Paid Advertising, Forcing Businesses to Get Serious About Long-Haul Marketing Strategy
“If you build it, they will come.” This quote is the single biggest misconception people have about marketing their business online. It’s impossible to know the exact number, but experts estimate there are about 1.7 billion websites on the internet. The total changes every day as more websites are launched and others disappear into the […]
Marketing Agencies That Use WordPress Are Better Suited For Service-Based Businesses
If you’ve been researching website design for your business, you’ve run into popular website builders such as Squarespace and Wix. They market heavily to one-person businesses and hobbyist e-commerce shops, so their ads are everywhere you look. When you need a website design solution fast, it’s tempting to pay close attention to these offers. All […]
3 Reasons Why Orthodontists Should Outsource Their Digital Marketing
The average orthodontist is far from average. We know. It takes a long time and a lot of work to become an orthodontist. Once your education and training are finally done, you face a slew of business challenges that general dentists don’t. Orthodontics is crucial to overall dental health, but it’s also considered a specialty practice. […]
Signs Your Digital Marketing Needs A Full Service Makeover
You know you need to be marketing your business online. And odds are you’ve already given it a try. Small Florida businesses are at a disadvantage when it comes to digital marketing. Many entrepreneurs see it as something they can or should be able to do on their own. But when months roll by without […]
Direct Mail Is Making A Comeback If Your Marketing Agency Does Just Digital…You’re Toast
It wasn’t long ago when people dreaded checking their mail but loved looking at email. Those trends are reversing. Yes, really! Twenty years ago, there was a glut of direct mail advertising. Many people would receive a dozen pieces of advertising every day. Mailboxes were overflowing. It wasn’t unusual to sort mail directly over the […]
WordPress, Wix, Squarespace: Which Is Right For Your Business?
Even before you got started on your website, it’s likely you heard about website builders. Website builders like Wix and Squarespace are very common. Some of these services advertise so much that business owners get a postcard in the mail soon after they register their domain or put up their first “work in progress” page. […]