Aligning Sales and Marketing: A Unified Approach to Business Growth
It wasn’t that long ago when sales and marketing acted as competing functions. Budget that went to marketing often came from sales and vice versa. The two were locked in separate silos – and, in many organizations, locked in combat. The idea of sales and marketing alignment as a business growth strategy was all but […]
September 2025: What’s Happening in Digital Marketing
Statistics show Google’s AI Mode is typically friendly to brands and may drive new brand discovery. “Digital marketing is dead”? Not so fast, according to discoveries within Google’s Q2 2025 financials. TikTok is building out a Search Ads team, demonstrating an aggressive growth strategy in the space. Internal Google documents show a major AI Mode […]
Video Marketing in 2025: Engaging Audiences Through Visual Storytelling
Video is the most sought-after content online. In 2025, most human-initiated website traffic comes from people looking for or watching videos. While there are articles online covering nearly any subject, text alone can’t hold a candle to video. Whether it’s used to enhance plain text or replace it, people trust video for entertainment and education. That […]
August 2025: What’s Happening In Digital Marketing
YouTube becomes first major platform to penalize AI-generated content. Prominent SEO platform Ahrefs releases insights on AI’s digital footprint. Data on Google Ad conversion rates suggests link to search query length. Perplexity AI platform releases “Comet,” its new AI integrated browser. Google’s June update still shaking up search engine rankings in August. YouTube Will Penalize […]
Stop Measuring Marketing Like It’s 2010: The Metrics That Actually Matter Now
If you’ve been reading marketing headlines lately, you could be forgiven for thinking we’re in a time warp. People are screaming, “SEO is dead!” just like they were back in 2010. Top-ranked websites are claiming “It’s all over!” just like back in 2010. Pundits are “wondering” if marketing is worth it, just like back in […]
July 2025: What’s Happening In Digital Marketing
Google’s AI Mode is a reality, but there are still questions about usability and adoption. Get ready for “AI SEO” with three key recommendations provided directly from Google. A new Performance Max report pulls together data that used to be challenging to find. 2025’s big social media trends are coming into view, and here’s how to […]
How Can A Marketing Agency Help Grow My Business?
Savvy business leaders know their time is precious. What’s more, energy management is as important to performance as time management. A slate of ten simple tasks can drain just as much energy as one difficult decision. That’s why executives need to prioritize relentlessly to maximize the impact of their day. By taking non-core issues off […]
March 2025: What’s Happening In Digital Marketing
Google search retains relevance among U.S. audiences, especially on desktop. YouTube ranking factors are now clearer than ever thanks to extensive new report. LinkedIn implements new analytics to boost its value as a publishing platform. TikTok blazes past competition on two essential digital marketing metrics. New Research Shows Google Search Still Relevant, Especially Among Desktop […]
Should Small Businesses Be Podcasting?
Podcasts are leading a quiet revolution in the way small businesses connect to their customers. Savvy business leaders understand people need to know, like, and trust you before money changes hands. But they don’t go onto your website to learn more about YOU – they visit it, often not knowing you at all, to reach […]