Rethinking ROI: What Modern Leaders Actually Measure
Marketing ROI has always been controversial. Today, when even basic best practices are in flux, performance clarity is more difficult than ever. Many business leaders, working to frame their long-term strategy, discover that their executive reporting isn’t helping as it should. If you’re one of the savvy leaders who understands your data and where it […]
October 2025: What’s Happening in Digital Marketing
Instagram is gaining ground in digital marketing, surpassing Facebook in some markets. LinkedIn engagement levels are spiking, creating terrific content marketing opportunities. About 65% of all Google searches now end without a click – but the story doesn’t end there. Court orders more transparency in Google Ad pricing after finding “pricing knob” shenanigans. “Good SEO […]
The Art of Storytelling: Crafting Narratives That Resonate
From Aesop’s Fables to How the Grinch Stole Christmas, The Great Gatsby to the most enduring historical texts, people have used stories to make sense of their lives since the beginning. The stories we choose to tell help us decide what’s important to us, who we aspire to be, and how we can best reach […]
Aligning Sales and Marketing: A Unified Approach to Business Growth
It wasn’t that long ago when sales and marketing acted as competing functions. Budget that went to marketing often came from sales and vice versa. The two were locked in separate silos – and, in many organizations, locked in combat. The idea of sales and marketing alignment as a business growth strategy was all but […]
September 2025: What’s Happening in Digital Marketing
Statistics show Google’s AI Mode is typically friendly to brands and may drive new brand discovery. “Digital marketing is dead”? Not so fast, according to discoveries within Google’s Q2 2025 financials. TikTok is building out a Search Ads team, demonstrating an aggressive growth strategy in the space. Internal Google documents show a major AI Mode […]
Video Marketing in 2025: Engaging Audiences Through Visual Storytelling
Video is the most sought-after content online. In 2025, most human-initiated website traffic comes from people looking for or watching videos. While there are articles online covering nearly any subject, text alone can’t hold a candle to video. Whether it’s used to enhance plain text or replace it, people trust video for entertainment and education. That […]
August 2025: What’s Happening In Digital Marketing
YouTube becomes first major platform to penalize AI-generated content. Prominent SEO platform Ahrefs releases insights on AI’s digital footprint. Data on Google Ad conversion rates suggests link to search query length. Perplexity AI platform releases “Comet,” its new AI integrated browser. Google’s June update still shaking up search engine rankings in August. YouTube Will Penalize […]
Stop Measuring Marketing Like It’s 2010: The Metrics That Actually Matter Now
If you’ve been reading marketing headlines lately, you could be forgiven for thinking we’re in a time warp. People are screaming, “SEO is dead!” just like they were back in 2010. Top-ranked websites are claiming “It’s all over!” just like back in 2010. Pundits are “wondering” if marketing is worth it, just like back in […]
July 2025: What’s Happening In Digital Marketing
Google’s AI Mode is a reality, but there are still questions about usability and adoption. Get ready for “AI SEO” with three key recommendations provided directly from Google. A new Performance Max report pulls together data that used to be challenging to find. 2025’s big social media trends are coming into view, and here’s how to […]