Why Beautiful Websites Still Fail
It’s important that a website deliver the right look and feel. It needs to be modern, responsive, and effective on a wide variety of devices – especially mobile devices. But aesthetics aren’t everything. In fact, a website could look great and still fail to support the business objectives it’s meant to serve. That’s precisely what […]
Your Marketing Isn’t Broken… Your Systems Are
Marketing has a FOMO problem. It seems like every day, there’s a new tactic, a new technology, or a new platform. The pace of innovation is only increasing. Twenty years ago, Google updates were so rare that marketers noticed them on day one and spent weeks analyzing them. Today, most major updates aren’t even announced. […]
September 2026: What’s Happening in Digital Marketing?
Social media platforms are drowning in AI-generated content – guess which platform has the most? AI models can misdirect potential visitors about local business addresses, but there’s a way to fix it. Ads using AI will now be clearly marked on the Google network, weeks after labels came to YouTube. It’s about to get a […]
The Real Reason Your Marketing Feels Inconsistent
Marketing consistency is something all businesses can benefit from, but few achieve. Many business owners come into marketing with a few basic assumptions. Working alone or with a marketing agency, they start by setting the direction and developing a strategy. Once the scaffolding is in place, they think, the results will follow. If marketing results […]
The Case for Momentum: Why Your Marketing Doesn’t Need More Ideas. It Needs a System.
New year, new marketing agency? Sometimes, switching tracks on your marketing strategy is for the best. You might realize that the agency you chose a few years back was for a different business. Or you might conclude that a few anchor hires for your marketing team will make vendor relationships that much easier. The problem […]
March 2026: What’s Happening in Digital Marketing
Mysterious Google charges? Your old disabled ad keywords could be the reason. Google’s updated AI Overviews might take fewer clicks away from websites like yours. Fake reviews? Google can now remove them from your Business Profile, but watch out. Apple Podcasts will introduce short-form video in the spring. Hackers take aim at AI assistant systems […]
The Agency You Chose Three Years Ago Was for a Different Business
Three years ago, the world was full of uncertainty about the long-term effects of global business disruptions. Some businesses responded by digging in – doubling down on their current customer relationships, but often cutting marketing. Others made the decision to elevate their marketing to the next level. Today, the impact is easy to understand. Businesses […]
When the Problem Isn’t the People, It’s the Process
In business, it’s crucial to have the right people. But what’s just as important is having them in the right positions. Take marketing, for example. Two marketing professionals of equal skill and experience can have a completely different take on marketing strategy. One may be a passionate advocate for social media, the other excellent in […]
February 2026: What’s Happening in Digital Marketing
After a months-long lead-up, OpenAI starts testing advertising options in the United States. Marketers are concerned about privacy and ethics in artificial intelligence, data shows. Organic traffic fall-off driven by AI might not be as bad as first thought, says research More people are clicking on Google Ads – and digital advertising prices are rising […]