The Curve Isn’t Coming, You’re Already On It
2025 marketing trends were dominated by AI. Now, 2026 is around the corner, and it’s time to ask: what’s next? If you’re tempted to answer “More AI,” think twice. AI executives and investors are adamant that any time now, the average LLM will surpass Leonardo, Einstein, Shakespeare, and Franklin – but the loftiest promises are […]
The AI Question Isn’t If, It’s Who: The Best Way to Lead Your Business Through the Automation Era
Artificial intelligence is everywhere – just like the microwave. What? AI executives, who have the most to gain from the technology becoming ubiquitous, assert that AI is right for practically every use under the sun. And it’s true AI can be helpful in many situations. But the best way to look at it evokes one […]
December 2025: What’s Happening in Digital Marketing
Google Chrome will require HTTPS for all websites beginning in 2026. A new Google Analytics feature makes your brand marketing easier. Fresh research paints a dire picture: Most marketers are failing with AI. Can Google finally decipher the buyer journey? Either way, it’s trying. Google to Enforce HTTPS Requirement Beginning 2026 Not the most exciting […]
What Over a Decade in Marketing Really Teaches You
Marketing moves fast. From outside the industry, it’s easy to come to the conclusion that it’s just a bunch of trends and fads, one after the other. Nothing has contributed to that misunderstanding more than the latest artificial intelligence craze, sold to you as if marketing is now as simple as pressing a button. Of […]
November 2025: What’s Happening in Digital Marketing
TikTok ads are easier to use than ever, thanks to expanded Smart+ functionality. Snapchat is catching up to WhatsApp by launching its new digital ad offerings. Altman’s sneaky statements suggest ads will come to ChatGPT eventually. Lost traction in Google lately? The “SpamBrain” update might be to blame. TikTok Ads Have Upgraded, Creating a Superior […]
Delegation vs. Control: The Balance of Strategic Leadership
Vendor accountability is a critical part of marketing oversight. Without it, strategic execution can suffer as you find yourself spending without clear justification. Still, managing agencies shouldn’t result in hours lost in the weeds, interpreting reports, or chasing after updates. Leadership delegation is paramount. That creates a challenge: finding the balance between delegation and control. […]
Rethinking ROI: What Modern Leaders Actually Measure
Marketing ROI has always been controversial. Today, when even basic best practices are in flux, performance clarity is more difficult than ever. Many business leaders, working to frame their long-term strategy, discover that their executive reporting isn’t helping as it should. If you’re one of the savvy leaders who understands your data and where it […]
October 2025: What’s Happening in Digital Marketing
Instagram is gaining ground in digital marketing, surpassing Facebook in some markets. LinkedIn engagement levels are spiking, creating terrific content marketing opportunities. About 65% of all Google searches now end without a click – but the story doesn’t end there. Court orders more transparency in Google Ad pricing after finding “pricing knob” shenanigans. “Good SEO […]
The Art of Storytelling: Crafting Narratives That Resonate
From Aesop’s Fables to How the Grinch Stole Christmas, The Great Gatsby to the most enduring historical texts, people have used stories to make sense of their lives since the beginning. The stories we choose to tell help us decide what’s important to us, who we aspire to be, and how we can best reach […]