September 2025: What’s Happening in Digital Marketing
Statistics show Google’s AI Mode is typically friendly to brands and may drive new brand discovery. “Digital marketing is dead”? Not so fast, according to discoveries within Google’s Q2 2025 financials. TikTok is building out a Search Ads team, demonstrating an aggressive growth strategy in the space. Internal Google documents show a major AI Mode […]
Why Independently Owned Dentist Offices Should Hire A Marketing Agency
Independent dentist offices in Central Florida have a lot of work ahead of them to stay independent. Changes in the health insurance landscape mean more people have the opportunity to pursue dental care at a price they can afford. At the same time, however, large organizations are breaking into the industry. They buy up local, […]
The Top 3 Challenges Independent Dental Practices Face and How Partnering With a Marketing Agency Can Help
It’s not easy being an independent dentist. Research shows solo dentistry practices are in decline. In 2018, they were falling off at a rate of about 7% per year. The pandemic drove many patients to put off dental care, leaving dentists struggling to fill schedules. Even the most reliable patients have disappeared. Recent events have […]
The Great Shakeup: How Things Are Changing For Independently Owned Dental Offices
How many dentist offices are there in your local area? Whatever the answer, the number is about to go down. But that doesn’t mean things will get any less competitive. Accelerated by the pandemic, huge changes are coming to the way dentistry is done. Dental office operations will change like never before in the next […]
How Dentists Can Compete By Leveraging Social Media Marketing
How should dentists market themselves in 2022? Many dentists are still going the traditional route with direct mail marketing. These campaigns can target area newcomers by mailing them to apartment complexes. They’re also a wise way to tell patients about upcoming appointments or simply remind them you exist. Although direct mail is making a comeback, […]