Why ‘More Content’ Isn’t the Answer for Dental Practices
For years now, content marketing for dentists has focused on one key idea: “The more content you have, the better your results will be.” Once, there was a kernel of truth to this. When Google’s resources were much more limited, it would prioritize “crawling” websites that updated frequently. Those websites would, therefore, be more accurately […]
From First Click to First Appointment: Where Dental Marketing Breaks Down
What’s the most important thing your website can do for your business? Many dental practice leaders might say something like “get the word out.” That translates to website traffic. If people are visiting your website and spending some time on it, it may look like it’s doing everything it can. But the truth is a […]
June 2026: What’s Happening in Digital Marketing
Google launches a complete overhaul of its search experience, the biggest in its history. No more organic traffic for your business? Google CEO Pichai addresses concerns. Privacy-first search engine DuckDuckGo sees explosive growth with AI-free search. Plenty more to come as new AI features roll out across Google’s service portfolio. Google Touts End-to-End Transformation of […]
Your Practice Isn’t Competing on Price. It’s Competing on Perception.
What’s the key to good dental brand perception? No matter whether you’re looking at orthodontic positioning or dental positioning, you might be tempted to start with cost. After all, patients can’t invest in dental care they can’t afford. Surprisingly, though, cost is the runner-up in most patient decision-making, and lowering prices doesn’t generally lead to […]
Why Most Dental Marketing Feels Busy, but Doesn’t Build Trust
Dental marketing strategy isn’t a subject you picked up in dentistry school. But if you want your dental practice to reach its full potential, you need healthcare branding that works. Why? Quite simply, it’s the only way to win patient trust from future visitors you haven’t even met yet. These days, prospective patients have all […]
September 2025: What’s Happening in Digital Marketing
Statistics show Google’s AI Mode is typically friendly to brands and may drive new brand discovery. “Digital marketing is dead”? Not so fast, according to discoveries within Google’s Q2 2025 financials. TikTok is building out a Search Ads team, demonstrating an aggressive growth strategy in the space. Internal Google documents show a major AI Mode […]
Why Independently Owned Dentist Offices Should Hire A Marketing Agency
Independent dentist offices in Central Florida have a lot of work ahead of them to stay independent. Changes in the health insurance landscape mean more people have the opportunity to pursue dental care at a price they can afford. At the same time, however, large organizations are breaking into the industry. They buy up local, […]
The Top 3 Challenges Independent Dental Practices Face and How Partnering With a Marketing Agency Can Help
It’s not easy being an independent dentist. Research shows solo dentistry practices are in decline. In 2018, they were falling off at a rate of about 7% per year. The pandemic drove many patients to put off dental care, leaving dentists struggling to fill schedules. Even the most reliable patients have disappeared. Recent events have […]
The Great Shakeup: How Things Are Changing For Independently Owned Dental Offices
How many dentist offices are there in your local area? Whatever the answer, the number is about to go down. But that doesn’t mean things will get any less competitive. Accelerated by the pandemic, huge changes are coming to the way dentistry is done. Dental office operations will change like never before in the next […]