Why ‘More Content’ Isn’t the Answer for Dental Practices
For years now, content marketing for dentists has focused on one key idea: “The more content you have, the better your results will be.” Once, there was a kernel of truth to this. When Google’s resources were much more limited, it would prioritize “crawling” websites that updated frequently. Those websites would, therefore, be more accurately […]
From First Click to First Appointment: Where Dental Marketing Breaks Down
What’s the most important thing your website can do for your business? Many dental practice leaders might say something like “get the word out.” That translates to website traffic. If people are visiting your website and spending some time on it, it may look like it’s doing everything it can. But the truth is a […]
Your Practice Isn’t Competing on Price. It’s Competing on Perception.
What’s the key to good dental brand perception? No matter whether you’re looking at orthodontic positioning or dental positioning, you might be tempted to start with cost. After all, patients can’t invest in dental care they can’t afford. Surprisingly, though, cost is the runner-up in most patient decision-making, and lowering prices doesn’t generally lead to […]
Practice Transition: How You Can Increase Your Value With Better Brand Marketing
Practice transition is a crucial time for you, your team, and your patients. If you’re considering practice transition, the odds are good you have a time horizon of five to ten years. That gives you the runway you need to make sure your practice and people are in good hands. As a major part of […]
Blog Writing For Orthodontists: Why Those That Do See Big Gains In Search Traffic
When you became an orthodontist, you probably had no plans to write the next great American novel. Yet, while you were working hard to learn your trade and launch your practice, the nature of marketing changed. These days, the most successful companies are those that embrace the life of an online publisher. That’s especially true […]
Why Independently Owned Dentist Offices Should Hire A Marketing Agency
Independent dentist offices in Central Florida have a lot of work ahead of them to stay independent. Changes in the health insurance landscape mean more people have the opportunity to pursue dental care at a price they can afford. At the same time, however, large organizations are breaking into the industry. They buy up local, […]
The Top 3 Challenges Independent Dental Practices Face and How Partnering With a Marketing Agency Can Help
It’s not easy being an independent dentist. Research shows solo dentistry practices are in decline. In 2018, they were falling off at a rate of about 7% per year. The pandemic drove many patients to put off dental care, leaving dentists struggling to fill schedules. Even the most reliable patients have disappeared. Recent events have […]
How Orthodontists Can Make Their Waiting Rooms More Interesting for Kids and Families
Orthodontist marketing is the key to getting more patients through the doors of your practice. Over the last few years, Central Florida orthodontists who want to grow and retain their independence have had success positioning themselves as family orthodontists who can help kids, teens, and adults. Once your orthodontist marketing takes hold, quality of care […]
Orthodontists: How to Make the Perfect Gift Basket for Your Referral Partners
Referral partnerships are one of the secret weapons that Central Florida orthodontists can use to make sure they have a steady stream of new patients coming right to their door. As the name suggests, a referral partner is a business that refers customers to you. There are two kinds of referral partners in an integrated […]