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Big Changes for Social Media Marketing in September

The social media landscape is always a-changing, and this is especially true if you take a look at some of the big announcements that happened in the social media world in just September alone.
Here are some of the biggest changes that happened during the month of September that social media marketers definitely need to take note of:

Twitter added a new “donate to politician” call-to-action button.
After receiving a lot of feedback about its limited breath of CTA buttons available to marketers, Twitter decided to add a “donate to politician” button. Some may say this is perfect timing as the 2016 presidential race is now well under way. While we already know social media is a highly effective way for politicians to raise awareness for what they stand for, they can now use Twitter as a fundraising tool as well.

Instagram launched advertising services for businesses of all sizes around the world.
We recently told you that Instagram has now opened up its advertising services to businesses of all sizes. This is huge news as Instagram has historically limited its advertising services to a few select brands with big marketing budgets.

Another Instagram marketing enhancement that came in September was the ability for advertisers to share a video of up to 30 seconds in length. Historically, marketers have only been able to share 15 second videos on this social media platform, so the longer length can make a positive difference in helping brands to tell their stories.

Facebook adds a “donate now” call-to-action button.
Facebook goes a little more broad than Twitter with the addition of its “donate now” CTA button. While these button could benefit politicians with their fundraising efforts, it’s also intended to help non-profit organizations raise funds for their causes.

Twitter launches an ad editing tool.
Since businesses will typically run more than one social media campaign at a time, Twitter has come to the rescue by introducing its ad editing tool that allows marketers to create and maintain their campaigns in bulk.

Hootsuite enables marketers to schedule Instagram posts.
If you’re already familiar with Hootsuite, a trusted social media management tool by many marketers, you’ll know that the tool did not offer the ability to schedule Instagram posts from its dashboard. Fortunately, this just changed in September, allowing all of your social media channels to now be managed from one central location.

It’s important to note that Hootsuite still has a long way to go with making it a user-friendly tool for Instagram marketing, but the ability to now use Hootsuite to schedule Instagram posts is a big plus. It’s safe to say that we will continue to see some enhancements with the way that social media management tools handle Instagram considering that the number of Instagram users just soared past Twitter.

To continue to stay up-to-date with the ever-changing social media landscape and receive tips for your growing business, please subscribe to our inbound marketing blog.

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