3 Reasons Orthodontists Need An Integrated Marketing Plan in 2022
What is your dental office marketing all about? Are you marketing with purpose? There are two definitions of marketing with purpose: Marketing in accordance with a reliable, repeatable, data-driven marketing plan Marketing with values and mission at the forefront, going beyond making money Many orthodontists have #2 figured out. They know that by practicing their […]
Marketing For Medical Practices: Top 3 Things You Should Focus On
Medical practice marketing is more crucial than ever in helping your business succeed. To see patients, medical practices first need to be seen – online and off. In an environment where the average person has thousands of sources for medical information, not all trustworthy, a marketing plan is imperative. It is your opportunity to support […]
Direct Mail Is Making A Comeback If Your Marketing Agency Does Just Digital…You’re Toast
It wasn’t long ago when people dreaded checking their mail but loved looking at email. Those trends are reversing. Yes, really! Twenty years ago, there was a glut of direct mail advertising. Many people would receive a dozen pieces of advertising every day. Mailboxes were overflowing. It wasn’t unusual to sort mail directly over the […]
WordPress, Wix, Squarespace: Which Is Right For Your Business?
Even before you got started on your website, it’s likely you heard about website builders. Website builders like Wix and Squarespace are very common. Some of these services advertise so much that business owners get a postcard in the mail soon after they register their domain or put up their first “work in progress” page. […]
11 Best Online Content Ideas For Dental Office Marketing
Here’s a question you might not have thought much about: When a dentist needs a dentist in your local area, who do they go to? Dentists stand out among healthcare practitioners in that they may be able to diagnose their own issues, but there are few ways to do their own treatments. Like other physicians, […]
To Boost Your Medical Practice Marketing, Think Like Your Patients
One of the biggest challenges in connecting with your patients is communication. And that’s what marketing for medical practices is all about. Healthcare issues are often complex. There are plenty of details and lots of nuances. But your patients come from all backgrounds and walks of life. They may know little to nothing about certain […]
How do I Get My Business to the First Page of Google?
When was the last time you went to Google page 15 for information? For most people, the answer is never. Google has worked hard over two decades to make its search results relevant and helpful. For the most part, the first page of results on any subject you care to name offers useful, informative resources. […]
How Much Does it Cost to Hire a Digital Marketing Agency Near Me?
The goal of any digital marketing agency is to deliver a return on your investment. Knowing that it’s wise to look at marketing expenses the same way you might look at startup costs. You always want to be prudent with your money, but you know that you will be making more in the long run. […]
Marketing Agency Confidential: 12 Little-Known Facts About Working With Digital Marketers
From DeLand’s “mom and pop” stores to large Central Florida enterprises, companies of all sizes should think about the value a marketing agency can bring them. In today’s world, if you don’t have a website, you don’t have a business. But launching a website is only the first step in the ongoing digital marketing process. […]