3 Ways Orthodontists Are Leveraging TikTok to Connect With Their Audience in a More Personal Way
Most business owners first heard about TikTok when former President Trump made it an administration priority to get it banned in 2020. At that time, it would’ve been surprising to think that this app, which mostly seems to feature teens dancing and playing Fortnite, could be a marketing tool. Since then, it has continued to […]
How Pest Control Companies Can Maximize Their Social Media ROI by Hiring a Marketing Agency
“What’s the big deal about social media?” Many business owners ask this very question after trying, with limited success, to add social media to their pest control marketing. Social media platforms make a lot of promises about helping businesses “reach the world.” The reality can be more complicated. In fact, it can be downright disappointing. […]
How Apple, Facebook, and Google Are Completely Changing The Landscape of Digital Advertising
Apple, Facebook, and Google created the modern digital advertising infrastructure. Now, in many ways, they are destroying it. The promise of digital advertising is simple and alluring: Companies of any size have the opportunity to get their message in front of consumers. Because each ad is tied to a specific digital property, brands that provide […]
Social Media Marketing Is Changing. Here’s How to Keep it Going Strong
With fresh scandals rocking the social media world, revelations from inside Facebook are casting a harsh light on social media. For the first time since Facebook debuted in 2004, the long-term effects of social media on health and society are being widely questioned. This comes at the same time organic reach is declining on Facebook, […]
Top 5 Marketing Ideas For Independently Owned Orthodontist Offices
Like other businesses, orthodontists need to maintain a rapport with customers to keep income stable. This is especially crucial when it comes to orthodontic work, as each patient only has a certain amount of treatments they need to maintain their smile. In other words, you need to be sure you are building a sterling reputation […]
Three Search Engine Optimization Ranking Factors to Look Out for in 2022
Search engine optimization is a series of best practices that help raise your website’s visibility in searches relevant to your business. The better your SEO, the easier it is for prospective customers to find you at the moment they are most interested in what you have to say. There are two basic categories to SEO: […]
Surviving 2022: How Digital Marketing in a Post-Pandemic World Has Changed
2021 brought unprecedented changes to every part of society and the economy. Over the year, many business owners have been focused on the simple challenge of staying afloat, all while minimizing disease risk for their team. It’s hard to look at the big picture when the daily reality is so challenging. But now, as a […]
The Biggest Website Design Trends Hitting the Scene in 2022
From the outside, it might seem website design hasn’t changed much lately. But new trends are starting to percolate. Designers across the United States are adjusting practices to fit new consumer preferences sparked by more time spent indoors and online. When it comes to modern website design, usability is the central thing to think about. […]
Orthodontists: How to Make the Perfect Gift Basket for Your Referral Partners
Referral partnerships are one of the secret weapons that Central Florida orthodontists can use to make sure they have a steady stream of new patients coming right to their door. As the name suggests, a referral partner is a business that refers customers to you. There are two kinds of referral partners in an integrated […]
