How to Manage a Marketing Budget During a Downturn in Business
The outlook is improving for much of the economy, but many businesses are still recovering from a downturn in cash flow during the pandemic. When demand declines and revenue dwindles, marketing is one of the first things on the chopping block. But you have other options for making sure you continue to make a return […]
3 Reasons Why Pay-Per-Click is About to Get a Whole Lot Worse
Online advertising is already a dicey proposition for most Central Florida businesses. The risks are high and the rewards are dwindling. Now, the latest research shows the costs are climbing even higher. No matter whether you use Facebook, Google, Twitter, or the rest, in 2022 you will have a harder time than ever realizing genuine […]
How Often Should I Publish Blog Content For it to Positively Impact My SEO
These days, most business owners know they need to post regularly on their blog to raise their website’s visibility. Publishing helpful, informative content is one of the most important things entrepreneurs can do to enhance their search engine optimization (SEO). The problem comes in when they try to figure out exactly how much they need […]
How Pest Control Companies Can Use Social Media Marketing To Increase Brand Reach
Local Central Florida businesses need social media to help them cut through the clutter and connect with prospective customers. But that doesn’t mean they need to be on every social platform or post everything that comes to mind. Pest control companies may seem like they’re at a disadvantage on social media. But by approaching it […]
5 Ways to Improve Employee Morale and Keep People Longer During the Great Resignation
The Great Resignation is still going strong. In November 2021 alone, 4.53 million Americans quit their jobs. At that time, the number of people voluntarily leaving their job exceeded pre-pandemic highs for eight straight months. Early on, many business owners believed that as federal pandemic assistance ended, people would quickly return to the jobs they […]
Marketing for Mid-sized Businesses: Is It Too Early To Think About Facebook’s Metaverse?
Social media marketing is inseparable from Facebook – the company that not only created the template for social media but demonstrated what a powerful data collection tool it can be. Of all the platforms that have come around, none offer the same level of penetrating insight into their end-users. That creates opportunities for advertisers large […]
Two Reasons a Modern Pest Control Website Should Be Your Top Priority in 2022
Digital marketing has transformed the way business is done, but many pest control companies still aren’t taking full advantage of all it has to offer. And if you don’t have a great pest control website? You’re about to become invisible. Done right, a website is your most valuable marketing asset. It “sells” your brand 24 […]
Medical Practices: The Dos and Don’ts of Building Brand Loyalty Through Marketing
When it comes to brand loyalty, medical practice marketing has always faced a few challenges. Patients may want to stick with you, but it is not always a free choice – whether they have access to your services is largely dictated by insurance. With that in mind, you have an even taller order than businesses […]
Agency vs Freelancer vs Employee: Comparing Options While Thinking About Your Marketing Strategy
Without marketing, you’re invisible. So, how can you make it happen? Many Central Florida companies start out as one-person enterprises. The owner does it all. This may work for a while – it’s better suited for some industries than others – but it is a recipe for burnout. Sooner or later, your neck is going […]
