Back to the Basics: How Partnering With a Marketing Agency Can Revitalize Your Brand
Everyone knows they need a strong brand. But what does that mean? Branding is crucial in Central Florida. You know that the better your brand is, the more likely you are to benefit from favorable word of mouth. Word of mouth is the ultimate marketing asset: It’s effective, it’s free, and it does your work […]
How Content Marketing for Orthodontists Makes Customer Retention a Little Easier
Customer retention is one of the biggest challenges orthodontists have. Orthodontist marketing often focuses on getting patients into the chair for the first time. But it also has a big role in making sure they come back again and again. And once their immediate needs are met – no matter if they’re an adult or […]
Search Engine Optimization: Why For Some Businesses, Website Design Is A Necessary Evil
You know your business needs a website. But knowing that you’ll get real value from it is another story. Some businesses have spent thousands of dollars on their website only to discover that it was, in effect, built to fail. No matter what they do, they can’t seem to attract the traffic they need to […]
How Do I Write An Effective Blog Post For A Business Website?
Blogs are the cornerstone of a good digital marketing strategy. They’re the #1 way to raise your visibility online. Every time you publish helpful, informative content, you have the opportunity to show up more prominently in online searches related to your business. These, in turn, help new customers find you. The ultimate business website is […]
Why It’s OK For Marketing to be One Of Your Biggest Expenses
When businesses need to save money, marketing is often one of the first things on the chopping block – if not the first thing. But it’s crucial to understand that a robust marketing budget is a sign of a healthy business. In fact, it’s A-OK for marketing to be among your biggest expenses. For a business […]
Why Independently Owned Dentist Offices Should Hire A Marketing Agency
Independent dentist offices in Central Florida have a lot of work ahead of them to stay independent. Changes in the health insurance landscape mean more people have the opportunity to pursue dental care at a price they can afford. At the same time, however, large organizations are breaking into the industry. They buy up local, […]
Marketing As A Utility: Why A Discussion of ROI Is Complicated
Done right, consistently and over a long time, digital marketing should be free. Yes, free. When digital marketing is founded on best practices, it delivers a return on your investment. Marketing isn’t alone in this, naturally. Nearly every time you put money into your business, you should get more out of it. But, for obvious […]
Rethinking SEO for Orthodontists: How Making It About Existing Patients Is The Best Approach
When it comes to finding customers, orthodontist marketing is at a disadvantage. You have two pools to fish from: Adults who have had untreated orthodontic issues for a relatively long time Children of parents who are familiar with orthodontics and willing to use it Although lots of orthodontist marketing is aimed at parents, you can […]
When Do I Know It’s The Right Time To Hire A Marketing Director?
Picture it: Sales are booming, your business is growing, and it’s time to go to the next level. For most businesses that get here, marketing is a must-have – not a “nice to have.” Some smaller Central Florida businesses make progress based on their phenomenal reputation and a knack for getting referrals. Sooner or later, […]