How Orthodontists Can Make Their Waiting Rooms More Interesting for Kids and Families
Orthodontist marketing is the key to getting more patients through the doors of your practice. Over the last few years, Central Florida orthodontists who want to grow and retain their independence have had success positioning themselves as family orthodontists who can help kids, teens, and adults. Once your orthodontist marketing takes hold, quality of care […]
Advertising vs Marketing: Why 2022 is Changing Everything We Thought We Knew About Reaching People
For years now, digital advertising has exceeded everyone’s expectations. Online advertising has beaten analysts’ predictions year after year going back to 2000. It now makes up a tremendous share of overall advertising – 64.4% of the total global spend of $763 billion that’s expected in 2022. Many of the biggest drivers of this growth are […]
3 Critical Elements of Digital Marketing You Don’t Want To Skip Out On
Digital marketing can make the difference between success and failure for Central Florida businesses. Over the last few years, more people have become comfortable doing research and making buying decisions online. What was once unthinkable – like buying a house without ever setting foot in it – is now commonplace. No matter who your ideal […]
Website Checkup: 5 Things Orthodontists Need To Improve Right Now
Orthodontist marketing has never been more important than it is today, especially for independent Central Florida orthodontists who want to stay that way. As the payer landscape changes and more insurance covers orthodontic services, large organizations are snapping up small orthodontists. Independent orthodontists have advantages over vast state and regional enterprises. The biggest is their […]
Tips to Ensure Your Email Marketing Campaigns Don’t End Up In The Trash
Your email list is one of the most important assets you have. Email marketing is thought of as the digital marketing technique with the highest ROI, granting an average ROI of $36 for every dollar. It’s inexpensive to launch and can run in the background almost effortlessly. The bigger your list, the more valuable it […]
The Personal Connection: Engage Your Audience With More Effective Medical Practice Marketing
Trust is the most important factor in determining if you’ll have a lasting relationship with any patient. With those you know well, you can build trust with every interaction. And that duty is never “over.” Here’s the challenge: You also need to foster trust with those who haven’t even visited you yet. They’re on your […]
Does My Pest Control Company Need A Blog? 3 Reasons Why Having One Can Amplify Your SEO
It might seem like there’s not that much to write about pest control – and other pest control companies have probably done it all a thousand times already. But the truth is, a blog from the unique perspective of your business can add value for your customers. And, in the end, that shows up in […]
3 Ways Service-Based Industries Benefit From an Agency-Driven Marketing Strategy
Service businesses are complex – not only for you but for your customers. Even when they’re looking for a specialized local business, potential customers usually have a half-dozen options to choose from. Most of them won’t make a snap decision, either. With all the information they have at their fingertips, they control the tempo of […]
What Are Managed Marketing Services And How Can They Help My Business Grow?
Many Central Florida business owners think they only have two options when it comes to marketing: Hire outside freelancers and develop a team that can execute on all your marketing goals Build an in-house marketing team that will constantly work on your marketing exclusively Naturally, there are weak points to both these approaches. Freelancers have […]
