How Often Should My Business Post On Social Media?
Social media provides one of the best opportunities for small and mid-sized businesses to stand toe to toe with the biggest on the block. When you post to social media, you’re talking to the same audience they are. Getting attention comes down to producing value for followers, not spending more money. This is an invigorating […]
What’s Involved In Trademarking My Logo?
Now, we’re not attorneys. This isn’t legal advice. And if you want to be 100% sure you’ve done it all right on the way to trademarking your logo, help from a lawyer is the way to go. But we are marketers. That means we probably think more about logos than even the most jaded IP […]
What Does A Marketing Director Do?
Lights … camera … ACTION! A marketing director’s job might not be as flashy as helming a blockbuster film, but it’s every bit as important. In short, the marketing director is in charge of everything that goes into the marketing strategy, from concept to execution. There’s a lot more to it than meets the eye. […]
What Business Leaders Can Learn From The Shift To Remote Work
The genie is out of the bottle. After years of reserving remote work for “the best of the best of the best” in highly technical fields, the entire economy has been confronted with the facts: Millions of people do their jobs fine without ever setting foot in the office. Naturally, there are exceptions. Dentists and […]
Best Marketing Agencies In Tampa: Questions To Ask Before You Hire
Are you looking for the best marketing agency in Tampa? Small and mid-sized businesses can gain a real advantage when they use a marketing agency right in their own local area. A truly local marketing agency understands your audience. It has the insights to connect your brand with its needs and expectations. A local marketing […]
4 Expenses Your Business Should Put On The AMEX
An American Express card is one of the best tools you can have in your wallet. With its strong connection to small businesses through events like Small Business Saturday, your company can benefit, too. With the right American Express card, you can get useful perks and benefits every time you make the purchases your business […]
Simple Steps CEOs Can Take to Optimize Their LinkedIn Profiles
LinkedIn is a valuable tool for social media marketing. When you’re looking for career-minded people with disposable income, it’s the place for you. Some real estate brokers run their entire business using the leads they generate on LinkedIn. Law firms, insurance agents, and more can also benefit. Research touted by LinkedIn itself suggests about 80% […]
How Much Does SEO Optimization Cost?
Search engine optimization (also called SEO or SEO optimization) is one of the most important marketing projects you can take on. But there are a lot of misunderstandings around the topic, including a key consideration: How much does SEO optimization cost? Done right, SEO optimization leads to a net gain in business. Over time, the […]
Should I Hire A Marketing Agency? 3 Signs It’s Time To Upgrade
When a new small business is first launched, the head of marketing is usually the same person in charge of everything else: The owner. That may work for a while, depending on the nature of the business – you are your own best selling point. Sooner or later, though, you need to go to the […]