Here are some well-known companies with hidden meanings in their logo designs:
NBC’s logo resembles a colorful peacock, and most people don’t give the network’s logo much thought beyond this. However, the real meaning behind NBC’s colorful logo dates back to the 1950s when NBC was owned by RCA. During that time period, RCA wanted to sell more color TVs, so it created the colorful peacock logo to encourage to switch from black-and-white to color TVs.
While most people associate BMW with being the ultimate driving machine, the company has deep roots in aviation. The white parts of BMW’s logo design stand for a moving propeller and the blue sections represent the sky. BMW’s logo stays true to its history and how the company has evolved over the years.
Amazon has a very simple logo design that consists of the word “amazon” in all lowercase letters with an arrow below it that resembles a smiley face. However, if you look carefully, you’ll notice that the arrow starts at “a” in amazon and ends at the “z.” This detail is intentional as Amazon offers deliveries on everything from A to Z.
Baskin Robbins is famous for offering 31 different flavors of ice cream. While the majority of the company’s logo is blue, the pink highlighted portion in “BR” is creatively 31.
Although it was completely unintentional, Coca-Cola incorporated the Denmark flag into its logo design through the cursive “o” in Cola. When Coca-Cola discovered this, they chose to keep the unintentional Danish flag in their logo as Denmark has been named the happiest place on Earth.