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After Five Years, Company Slogan ‘Do great work, don’t be a jerk’ Proves to be Working

DeLand, FL – June 13, 2018 – “Do great work, don’t be a jerk.” That’s the internal mantra at New York Ave., a digital marketing agency located in DeLand. Joshua Hays, Head of Vision at the company, is pleased to announce that they are celebrating five years in business. “New York Ave. launched in June of 2013, shortly after I left a series of leadership roles in graphic design, marketing, and sales,” said Joshua. He hired his first team member in 2015 and the company has grown by one employee per year, including his wife, Heather Hays, who was hired in 2016.
There are three reasons that the company is located in DeLand, Florida but has New York in its name. First, Joshua envisioned a Madison Avenue aesthetic and a white-glove approach to the services that they would offer, both of which are evident upon visiting their offices. Second, the name was ambiguous and gave them the ability to grow, adapt, and evolve. Lastly, their offices are located near the heart of downtown DeLand where a main street is named New York Ave, though their space is located on Indiana Ave one street over. The company moved to their current location in 2015 and serves clients throughout Florida as well as California and New York.

New York Ave. boasts capabilities that include brand development, website design, search engine optimization, and marketing strategy. Their website reads “We believe in pairing an understanding of human psychology with our decades of experience to create more effective solutions for businesses.” While many digital marketing agencies tend to specialize in a specific industry, Joshua noted that New York Ave. avoids that trend. “Specialization breeds boring cookie-cutter work; our clients come to us because we’re not specialized,” said Joshua. “We work on strategies that are personalized to each and every client and their individual objectives.”

Joshua attributes some of the company’s success over the past five years to their selection process when meeting a new client; “We are as selective of our clients as they are of us. The work we complete together is the result of a collaborative relationship based on mutual respect.”. As part of that process, New York Ave.’s first prerogative is to inform and educate so that businesses can make a more informed decision when selecting a digital marketing partner. “This approach builds a relationship that’s deeply rooted in trust and confidence.” said Joshua. This is most clearly demonstrated with the wealth of free resources available on their blog and in their eBook library, as well as a free course they’ve developed to help business owners and marketers learn what it takes to make their businesses more marketable.

Company Slogan 'Do great work
don't be a jerk' Proves to be Working

Digital Marketing DeLand

To help celebrate their five-year milestone, the company is introducing a benefits plan for employees that is sure to attract attention. Some notable benefits include a health insurance plan with a $0 deductible and $0 cost to the employees, unlimited (yes, unlimited) vacation, and an allowance for employees to attend relevant conferences each year. “Offering and paying for the best available health insurance plan has been part of the vision since day one,” said Joshua. “That, plus our unlimited vacation policy and flexible hours, are all designed to promote a healthy work-life balance.” he added.

According to data from the Bureau of Labor Statistics, roughly 20% of businesses fail in their first year, and about 50% of small businesses fail before their fifth year. New York Ave. is one of the positive statistics and has successfully grown and exceeded their goals every year since 2013. Joshua says that to accommodate steady growth, they plan to more than double their team in the next five years through strategic, thoughtful hiring.

New York Ave. is located in downtown DeLand, Florida at 112 W. Indiana Ave. They can be reached via phone at 386-490-8900, or by visiting

Pictured standing: From the left, Heather Hays, Christopher Williams, Joshua Hays, and Nina Nash.

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About New York Ave.
New York Ave is a design-first creative agency. We believe in pairing an understanding of human psychology with our decades of experience to create more effective solutions for businesses. Our capabilities include brand development, website design, search engine optimization, and digital marketing strategy.

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.