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6 Characteristics of an Effective Small Business Website Design

As of 2017, nearly 30 percent of small businesses still do not have a website. Considering the amount of business that is conducting online and the number of consumers that turn to the internet to research products and services, not having a website for your small business puts you at a disadvantage.
Common Objections for Not Having a Small Business Website
These days it’s unusual to come across a business that doesn’t have a website. According to a survey conducted by Weebly, 56 percent of respondents said they don’t trust a business that doesn’t have a website.

So why do some business owners choose to forego a website?

Here are some of the most common objections to having a small business website:

  • There is no need to have a small business website. Their customers don’t buy products and services online.
  • They don’t have the budget to invest in website design.
  • They don’t understand the value that a website offers.
  • Their business is doing just fine without a website.

If you dig deeper into these common objections, you could conclude that the majority of small business owners without a website aren’t tech savvy. However, many would probably change their minds about not needing a website if they could have a fully-built and maintained website for an affordable cost.

This is where our team at New York Ave can add a lot of value. We bring your business to life online with locally handcrafted website design. Because we utilize a team of in-house designers and developers, we’re able to provide you with an intuitive website design for your business without the extended timelines and bloated budgets. We also maintain your online presence so that you can focus on running your business.

6 Characteristics of Effective Small Business Website Design
At New York Ave, we take the time to understand our clients’ needs so that we’re able to create a custom website design that functions for your business. Through better design, faster hosting, and hands-on service, we’re able to provide your business with website that aligns with your business goals.

Here are 6 characteristics of effective small business website design for 2018:

1. Responsive design.
Nearly 60 percent of online searches now happen from mobile devices. Therefore, if your website doesn’t offer a mobile-friendly user experience, your visitors will click elsewhere. Responsive web design automatically adjusts the screen size so that your website looks good on all devices (smartphone, tablet, or desktop computer) and provides an optimal user experience. Google now gives preference to mobile-friendly websites in search results, and responsive design is the preferred approach to take for mobile-friendly website design.

2. SEO-friendly.
Your small business website serves as the backbone for your SEO strategy. SEO should not be an afterthought when designing a website. The content on your website needs to include target keywords and phrases and landing pages need to be optimized for conversions. Adding a blog to your website will allow you to consistently give search engines fresh pages on your website to index.

3. Lead generation.
To continue to attract traffic to your website, you need to offer lead generation magnets such as free “how-to” guides and useful infographics. Visitors can access this information on your website in exchange for providing you their contact information. Using landing pages to collect this information before unveiling the value-added content will help you turn your website into a lead generation machine.

4. Visible business contact information.
There’s no faster way to turn off prospective customers than making it difficult to find your contact information. Your business contact information (phone number, physical address, and email address at a minimum) needs to be prominently displayed on the homepage of your website. Some businesses will even go as far as including their contact information on each page of their website.

5. Clear calls-to-action.
If you want your visitors to take a specific action on your website, you need to spell it out for them with clear calls-to-action. As a best practice, you should include a call-to-action on each page of your website. CTA buttons will increase the visibility of your calls-to-action help you earn more clicks.

6. User-friendly navigation.
Google announced that the user-friendliness of a website will be a significant factor in the way that it ranks content. Your goal should be to make navigation easy for visitors so they can quickly find exactly what they’re looking for on your website. The mobile-friendliness of your website and responsive design will come into play for creating an intuitive, user-friendly navigation experience.

As you can see, there are a number of factors that need to come into play when designing a website for your small business. From web development to website design, our experienced team at New York Ave can handle this process for you so that you can have a website that inspires visitors to take action and choose to do business with you.

Contact us at New York Ave to learn more about how we can help you to create a beautiful and intuitive website design for your small business.

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.