Here are 5 things that people hate the most about a bad website design:
1. Too much text
Shocking but true, the typical website visitor will only read 28 percent of the text on your page. Since today’s consumers have incredibly short attention spans, you need to make the content on your website count. This could mean using images and video to convey a message in a more dynamic manner. Don’t lose your audience by serving them a sea of text.
2. Slow loading time
People want instant gratification and aren’t willing to wait around for a webpage to load. In fact, as many as 40 percent of your website visitors will leave if a page takes longer than 3 seconds to load. This is why it’s absolutely critical that you consistently monitor your website’s load time and make design modifications when necessary to avoid slow loading time.
3. Not user-friendly on smartphones and tablets
Did you know that 60 percent of people surfing the internet are doing so on a mobile device? Therefore, if you don’t have a mobile friendly website, your customers aren’t going to suffer through the poor user experience that your website design offers when viewed on a smartphone or tablet.
It’s important to note that Google now gives preference to mobile friendly website design. Take the mobile friendly website test to see if your website is up to Google’s standards.
4. Annoying pop-ups fill the screen
It’s no surprise that approximately 90 to 95 percent of people hate pop-upsas they really take away from the user experience. In an effort to curb this, Google now penalizes websites that have too many pop ups (or “ads above the fold” as Google puts it). If you are going to use a pop-up ad or form on your website, make them small and unobtrusive.
5. Contact information is difficult to find
Shockingly, a number of websites don’t make their contact information a focal point on their websites. And, if a website visitor is able to eventually find the contact information, the limited information provided makes it difficult for the customer to get in touch with the business in prompt manner (lack of phone number or email address, for instance).
As you’re reading through this list, you can probably also relate to strongly disliking these website design faux pas. Do yourself a favor and don’t include any of these mistakes into your own website design.