1. Begin with a story.
There’s no question that today’s buyers connect with a story more so than they do with plain facts. The story behind your company is really the soul of your brand. It’s the reason why you do what you do. When you think of Nike, you don’t just think of rubber tennis shoes. Instead, that famous checkmark immediately comes to mind and you think to yourself, “Just do it!”
2. Brainstorm and sketch every idea that comes to mind.
Once you clearly define your story—why you do what you do–arm yourself with some relevant keywords and begin sketching ideas that come to your head.
As you sketch up some ideas for logo designs, keep a few pointers in mind:
- Keep it simple.
- Don’t use more than 3 colors.
- Avoid using popular clip-art or anything that looks too generic.
- Don’t use photo images.
Be sure to test out your sketches on friends and family to see how they respond. Use this feedback to help you move forward with a logo design.
3. Develop the layout for your logo design.
Getting your layout right is critical to the success of your design. The spacing should make sense, and you’ll want to consider all of the places that you’ll be featuring your logo (website, print, t-shirts, billboards, and more). You’ll want to make sure that the layout and appearance of your logo is consistent regardless of how it’s displayed.
4. Choose versatile colors.
There may be times that your logo is placed on a dark background, and other times it may appear on a light background. You’ll want to choose colors for your logo that will stand out regardless of how your logo is displayed.
5. Choose a font.
Your choice of font will tell people a lot about your business. The best logo designs don’t use fonts that are too generic as your logo should stand out. They also use fonts that are easily legible. The font that you choose will play a powerful role in how memorable your logo design is, so really take the time to think this through.
Yes, the logo design process is a daunting one, but walking through these 5 steps can help to ensure that you get your logo design right the first time.