5 Logo Design Trends for 2017

Yes, we still have a few months to go before year-end, but when it comes to logo design, it’s always a good idea to look ahead and anticipate what next year’s trends will be.

Here are 5 interesting logo design trends to keep an eye out for in 2017:

1. Bespoke word marks will dominate logo design.
We’ve already started to see more brands move towards simple logo design with tailored typefaces that make it extremely easy for people to recognize. These personalized typefaces are still very professional, but also offer a sociable language that is exclusive to brands using them.

2. More abstract iconography will be used in logo design.
Today’s brands are making a huge effort to stay away from using any cliched icons in logo design. When pairing this requirement with the desire for simplistic logo design, we can expect to see a number of logos embrace more abstract iconography in the coming year.

3. Logo design will become more fluid to fit small screen wearable devices.
Wearable technology is on the rise, and brands are finding ways to make their logo design micro-minimal to be recognized on even the smallest of screens.

4. Playful typography is on the rise.
With logo design becoming more minimal these days, typography has become a powerful way to show a brand’s unique personality. The use of playful typography in logo design not only helps brands stand out and be memorable, but it also can help to hold attention spans.

5. Logos in 2017 will have less noise and more clarity.
Thankfully, the trend of incorporating puzzles or riddles into logo design is no longer popular. Instead, brands are now striving to make their logos more clear and simple, which will be very effective with increasing brand recognition.

Your logo design is your most critical piece of marketing. It’s a graphical representation of your brand, and your design choices are what will make your brand memorable.

When you’re starting a small business, you may not get your logo design right the first time, and that’s okay. Partnering with an experienced digital marketing agency can help you to develop a logo design that offers your ideal visual representation for your brand.

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