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3 Effective Ways to Market to Millennials This Holiday Season

To some, the holiday season is all about singing carols, decking the halls, and gathering with friends and family over a scrumptious meal.

While the holidays may be all of this and more to marketers, they are also focused on one particular word this time of year: sales.

For some industries, holiday sales can account for nearly 25 percent of total annual revenue. Online shopping is playing a significant role in this end-of-the-year spike in sales–be sure to read our post about 4 online shopping predictions for the 2015 holiday season for more about this.

As you can imagine, the Millennial generation makes up a big part of this surge in sales during the holiday season.

Here’s what you need to know about Millennial consumers:

  • They account for more than 25 percent of total U.S. population and possess $2.45 trillion in buying power.
  • 4 out of 5 Millennials make online purchases directly from their mobile devices.
  • They trust online reviews and what “friends” are saying on social media over traditional advertising.

With all of this being said, Millennials should not be ignored with your marketing efforts, especially during the holiday season.

Since capturing the attention of Millennial generation is a different animal than other consumer groups, here are 3 highly effective ways to market to this demographic during the holiday season:

1. Turn on your mobile marketing game.
We just told you that 4 out of 5 Millennials use their mobile devices to make purchases.

We’ve also talked about the importance of making sure your website is mobile friendly by Google’s standards.

Does your website use Flash? If so, mobile users probably won’t be able to see your website. In fact, a recent study revealed that 42 percent of mobile users won’t be able to see your website since Flash isn’t compatible with iPhones.

In a nutshell, if you don’t have a mobile friendly website, you could be missing out on Millennial consumers altogether.

2. Encourage your customers to write online reviews.
We live in a world where consumers simply need to type a company’s name into Google to find out everything they want to know about that brand.

Online reviews play a HUGE role in the purchase decision for Millennials. Getting to hear from a customer that has already experienced your business offers third party validation about whether your brand is credible or not.

According to a survey, 90 percent of respondents said reading positive online reviews influenced their decision to make a purchase.

Of course, negative reviews can also make a big impact. 86 percent of respondents said their decision to purchase was swayed after reading a negative review.

3. Use social media to offer social proof that you are a credible business.
Hopefully, you’re already using social media to show your audience how your brand is unique as well as promptly responding to your followers’ questions and concerns.

The second part of your social media marketing equation should be to offer social proof that your customers truly do love and value your business. Run a social media campaign that encourages fans to share pictures of themselves with your product. This user-generated content offers firsthand proof that your business is worth getting to know.

You’re quickly running out of time to capitalize on Millennial consumers this holiday season. Use these 3 tactics to win over this generation that is quickly climbing in buying power.

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