Day: September 13, 2022

You Can’t Do Advertising Without First Doing Marketing, Here’s Why

You Can’t Do Advertising Without First Doing Marketing, Here’s Why You Can't Do Advertising Without First Doing Marketing, Here's Why

Online advertising has the potential to bring your website instant traffic. It’s a tempting proposition. And it’s almost always the wrong thing to do. Time after time, small and mid-sized businesses put down money, turn on their ads … and find they’ve gotten less than nothing. They don’t see any improvement in calls or sales, […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.