How to Manage a Marketing Budget During a Downturn in Business

How to Manage a Marketing Budget During a Downturn in Business

The outlook is improving for much of the economy, but many businesses are still recovering from a downturn in cash flow during the pandemic. When demand declines and revenue dwindles, marketing is one of the first things on the chopping block. But you have other options for making sure you continue to make a return […]