Month: December 2018

The Rise of Social Media Video Streaming Services

The Rise of Social Media Video Streaming Services The Rise of Social Media Video Streaming Services

With the increased accessibility and performance of internet service, the number of American consumers that are choosing to eliminate their traditional cable TV provider is expected to reach 33 million by the end of 2018. The on-demand streaming video platform Netflix was the first company to truly capture cord-cutters, and several additional video streaming platforms […]

Why Marketers Need to Pay Attention to Generation Z

Why Marketers Need to Pay Attention to Generation Z Why Marketers Need to Pay Attention to Generation Z

In recent years, marketers have invested an enormous amount of time and energy into understanding the unique needs and preferences of the Millennial generation (born between 1981 and 1997). While this demographic deserves attention (as of 2018, Millennials have the most spending power of any generation), it’s important that marketers also shift some attention to […]

Use Customer Data Without Abusing It

Use Customer Data Without Abusing It Use Customer Data Without Abusing It

Data privacy is a hot topic, and for a very good reason. Consumers’ perception of privacy is changing almost as fast as the way that technology is evolving. In a world where we stream music online using apps like Spotify and binge-watch our favorite shows on Netflix, sharing data and personal preferences with these online […]

Are the Changes to the Google Maps Platform Hurting Your Business?

Are the Changes to the Google Maps Platform Hurting Your Business? Are the Changes to the Google Maps Platform Hurting Your Business?

Google Maps play a vital role in driving more foot traffic to your business. When someone is searching for your company online, you want your business to appear in search results with a nice display of your location, hours of operation, phone number, website, and customer reviews. Including Google Maps on the location page of […]

Increase Website Conversions With Live Chat

Increase Website Conversions With Live Chat Increase Website Conversions With Live Chat

When speaking with prospective clients about ways that we can help to grow their online presence, the vast majority will tell us that earning more website traffic is a top priority. However, implementing a strategy to drive more traffic to your website is not enough. You need to also find a way to engage visitors […]

The Rise of the Digital Storefront

The Rise of the Digital Storefront The Rise of the Digital Storefront

Shopping on Black Friday has long been an American tradition, but it’s not what it used to be. We’ve gone from flash-sales and spending hours standing in line, to week long deals that you can shop from the comfort of your home. Has your Black Friday strategy evolved with the rest? For decades Black Friday […]

The Non-Technical Guide to Anchor Text

The Non-Technical Guide to Anchor Text The Non-Technical Guide to Anchor Text

Marketers are constantly under pressure to stay on top of the latest search engine algorithm updates to ensure that their website and content is compliant with Google’s standards. While Google considers hundreds of factors when ranking content, some of the most important criteria include content quality, backlinks, and the user-friendliness of a website. Taking the […]

The Right Approach to Take with Influencer Marketing

The Right Approach to Take with Influencer Marketing The Right Approach to Take with Influencer Marketing

It’s human nature to seek validation from our peers, and thanks to social media, this innate characteristic that we all possess has been amplified. Whether we want to believe it or not, there’s still something in us that wants to have the latest and greatest item to hit the market that will be the envy […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.