Month: November 2018

Can Marketers and Consumers Establish an Ad Blocking Truce?

Can Marketers and Consumers Establish an Ad Blocking Truce? Can Marketers and Consumers Establish an Ad Blocking Truce?

We’ve talked about the massive cord-cutting movement where consumers are dropping their traditional cable and satellite TV services and are instead moving to online streaming platforms such as Netflix, Hulu, and YouTube TV to watch video content. In fact, by the end of 2018, it’s projected that 33 million consumers will have scrapped their traditional […]

Top Free Tools for Auditing and Monitoring Website Performance

Top Free Tools for Auditing and Monitoring Website Performance Top Free Tools for Auditing and Monitoring Website Performance

As we enter into the last few months of the year, a top priority regarding your online presence needs to be optimizing your website’s performance. No matter how much you invest in digital advertising or creative social campaigns, your digital marketing strategy is not going to produce results if your website does not function for […]

Is Voice Technology Becoming an Indispensable Part of Consumers’ Lives?

Is Voice Technology Becoming an Indispensable Part of Consumers’ Lives? Is Voice Technology Becoming an Indispensable Part of Consumers' Lives?

It’s hard to deny the growing popularity of voice technology in our everyday lives. Upon rolling out of bed in the morning, consumers are referring to their voice technology assistants like Alexa to make them aware of the weather conditions and what’s on their plate for the day. When having a business lunch in an […]

How Will Facebook’s New Strategic Plan Impact Your Facebook Marketing Strategy?

How Will Facebook’s New Strategic Plan Impact Your Facebook Marketing Strategy? How Will Facebook's New Strategic Plan Impact Your Facebook Marketing Strategy?

When establishing a social media presence for your business, making Facebook part of the equation is a no-brainer. However, upon missing revenue projections for two quarters in a row, the social media giant recently unveiled a new strategy that will impact the future of the platform on its recent 2018 third-quarter earnings call. Since these […]

Creating Content for a Niche Market

Creating Content for a Niche Market Creating Content for a Niche Market

If you want to succeed with content marketing and position your business as a thought leader in its industry, you can’t always produce content that is intended for a broad audience. The real value that you provide to your customers through content will come from tailoring your message to a specific audience. Some businesses deal […]

The Importance of Cross-Channel Advertising in an OTT World

The Importance of Cross-Channel Advertising in an OTT World The Importance of Cross-Channel Advertising in an OTT World

No one can deny the rapid rise of video content on online platforms. More than 22 million consumers have cut the cord with their cable and satellite TV packages and are choosing to use online streaming platforms such as Netflix, Hulu, and YouTube TV to watch their favorite shows. By eliminating the need for a […]

Modern Day Branding in the Age of Social Media

Modern Day Branding in the Age of Social Media Modern Day Branding in the Age of Social Media

A consumer’s perception of a brand has always been shaped by what others say about the business. However, thanks to the widespread adoption of social media and the growing number of online review sites, today’s consumers are more exposed than ever to people’s decisions about what to buy, wear, and like. With the dramatic shift […]

Holiday SEO Tips for Black Friday and Cyber Monday

Holiday SEO Tips for Black Friday and Cyber Monday Holiday SEO Tips for Black Friday and Cyber Monday

As the year is winding down, businesses are ramping up their online presence in preparation for the holiday marketing season. While there is no official start date for when businesses begin running their holiday promotions, the trend in recent years has been to start campaigning on November 1. We recently shared with you a guide […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.