Month: October 2018

Facebook Canvas Ads Are Now Instant Experiences

Facebook Canvas Ads Are Now Instant Experiences Facebook Canvas Ads Are Now Instant Experiences

Facebook has been in the spotlight a lot throughout 2018, and the press has not always been positive. The social media giant has been under scrutiny for its privacy protocols and has had to revamp its advertising platform to give peace of mind to users that their private information would not be compromised. Despite the […]

Video Now Accounts for a Quarter of All Digital Advertising

Video Now Accounts for a Quarter of All Digital Advertising Video Now Accounts for a Quarter of All Digital Advertising

It’s no secret that the demand for video content is on the rise. As of 2018, consumers are viewing more than 500 hours of YouTube videos each day. Approximately 85 percent of American consumers that use the internet watch video content online. In fact, one-third of all online activity is spent watching videos. Why You […]

What You Should Be Doing Now to Prepare for 2018 Holiday Marketing

What You Should Be Doing Now to Prepare for 2018 Holiday Marketing What You Should Be Doing Now to Prepare for 2018 Holiday Marketing

For many businesses (especially those in the retail sector), the last quarter of the year is when the most sales are generated. If you didn’t take our advice back in August and start planning your 2018 holiday marketing campaign, you still have time to put together a strategy to end the year strong. More Consumers […]

Can an Idea Be Too Worn to Offer a Fresh Perspective?

Can an Idea Be Too Worn to Offer a Fresh Perspective? Can an Idea Be Too Worn to Offer a Fresh Perspective?

If you want to really make an impact with the content that you create, you need to develop a working list of content ideas that address topics that matter to your target audience. However, one of the most difficult and time-consuming aspects of content marketing is the brainstorming process of coming up with ideas to […]

Why Marketers Need to Pay Attention to Alexa Skills

Why Marketers Need to Pay Attention to Alexa Skills Why Marketers Need to Pay Attention to Alexa Skills

As a marketer, you can’t ignore the growing prevalence of consumers’ use of voice search. In the second quarter of 2018, global smart speaker sales grew by 187 percent with the purchase of 17 million voice technology devices. The Growing Prominence of Voice Search The significant growth in the number of consumers purchasing voice-enabled speakers […]

Are You Creating Authentic Digital Connections With Your Customers?

Are You Creating Authentic Digital Connections With Your Customers? Are You Creating Authentic Digital Connections With Your Customers?

Thanks to the internet and the widespread adoption of digital communication tools such as social media, businesses have fewer opportunities to have a genuine face-to-face conversation with customers. Given the convenience factor, more consumers are choosing to make purchases online. In fact, there’s a very good chance that the only interaction a customer will have […]

Are You Nurturing Your Leads with Email Marketing?

Are You Nurturing Your Leads with Email Marketing? Are You Nurturing Your Leads with Email Marketing?

If you want to increase your conversion rate and earn more closed business, you absolutely must focus on lead nurturing. To be able to master lead nurturing, you must develop relationships with your prospective customers at each stage in your sales funnel. This means listening to your prospects, being aware of what their specific needs […]

Are You Telling Your Brand Story to Earn Audience Buy-In?

Are You Telling Your Brand Story to Earn Audience Buy-In? Are You Telling Your Brand Story to Earn Audience Buy-In?

People have long embraced the concept of storytelling, and this beloved pastime has been carried down from generation to generation. Not only do stories offer entertainment value, but they also are an effective way to explain and educate an audience about topics that could be mundane or complex otherwise. This is why storytelling can serve […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.