Month: September 2018

Use Messaging Apps to Grow Your Email List

Use Messaging Apps to Grow Your Email List Use Messaging Apps to Grow Your Email List

The use of messaging apps in the workplace is on the rise. Considering the widespread adoption of these apps by businesses and consumers alike, it seems as though every social media platform is rolling out some type of messaging tool. Research shows that Facebook Messenger is the most popular social media messaging app, but WhatsApp […]

Is Your Website Design Optimized for Conversions?

Is Your Website Design Optimized for Conversions? Is Your Website Design Optimized for Conversions?

You’ve spent thousands of dollars for a website for your business; however, are you reaping the benefits of this investment? The best answer to this question is to ask yourself what the overall goal of your website is. If you’re like most business owners, the purpose of your website is to capitalize on the growing […]

Is Augmented Reality a Good Fit for Your Marketing Strategy

Is Augmented Reality a Good Fit for Your Marketing Strategy Is Augmented Reality a Good Fit for Your Marketing Strategy

Augmented reality refers to the real-time blending of virtual objects into real-world settings. Different than virtual reality, augmented reality enhances the reality that you would ordinarily see with superimposed sounds, images, and text. How Augmented Reality Benefits Your Marketing Strategy The concept of augmented reality caught on like wildfire in 2016 with the launch of […]

Smart Technology to Increase Efficiency in the Workplace

Smart Technology to Increase Efficiency in the Workplace Smart Technology to Increase Efficiency in the Workplace

If you’re like most business owners, you’re always looking for opportunities to increase efficiency in the workplace. Even the slightest increase in the way that you operate can give your business a competitive edge and increase your bottom line. Thanks to the Internet of Things (IoT), smart technology is now widely available, and taking advantage […]

The Art of Conversational Marketing

The Art of Conversational Marketing The Art of Conversational Marketing

There’s been a lot of buzz about conversational marketing lately and how taking this approach will be key to earning more conversions in the future. But what exactly is conversational marketing? What is Conversational Marketing? Conversational marketing uses a one-on-one conversational approach to marketing that involves targeted, real-time messaging to create a more human buying […]

How the Latest Google ‘Core Update’ Will Impact Your Search Strategy

How the Latest Google ‘Core Update’ Will Impact Your Search Strategy How the Latest Google 'Core Update' Will Impact Your Search Strategy

Google is constantly updating its search algorithm, making it nearly impossible to keep track of how the changes are impacting your search strategy. The search engine giant is making these enhancements in an effort to improve the user experience and deliver the most relevant search results. However, from a marketer’s perspective, these changes have the […]

The Essential Elements of Modern Website Design

The Essential Elements of Modern Website Design The Essential Elements of Modern Website Design

Website design has come a long way over the past few years. To demonstrate how quickly web design evolves, take a look at how some of today’s biggest websites appeared when they were first launched. It’s almost comical to browse through this list, and it serves as a powerful reminder that businesses must stay on […]

Capitalize On the Evolution of Voice Commerce

Capitalize On the Evolution of Voice Commerce Capitalize On the Evolution of Voice Commerce

Whether you’re a B2B or B2C marketer, you can’t ignore the rapid takeover that voice commerce is making in the digital marketing space today. The concept of voice commerce refers to a user making spoken words and phrases to make selections on a website rather than the traditional point-and-click method. Voice Commerce is On the […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.