Month: September 2018

The use of messaging apps in the workplace is on the rise. Considering the widespread adoption of these apps by businesses and consumers alike, it seems as though every social media platform is rolling out some type of messaging tool. Research shows that Facebook Messenger is the most popular social media messaging app, but WhatsApp […]

You’ve spent thousands of dollars for a website for your business; however, are you reaping the benefits of this investment? The best answer to this question is to ask yourself what the overall goal of your website is. If you’re like most business owners, the purpose of your website is to capitalize on the growing […]

Augmented reality refers to the real-time blending of virtual objects into real-world settings. Different than virtual reality, augmented reality enhances the reality that you would ordinarily see with superimposed sounds, images, and text. How Augmented Reality Benefits Your Marketing Strategy The concept of augmented reality caught on like wildfire in 2016 with the launch of […]

If you’re like most business owners, you’re always looking for opportunities to increase efficiency in the workplace. Even the slightest increase in the way that you operate can give your business a competitive edge and increase your bottom line. Thanks to the Internet of Things (IoT), smart technology is now widely available, and taking advantage […]

There’s been a lot of buzz about conversational marketing lately and how taking this approach will be key to earning more conversions in the future. But what exactly is conversational marketing? What is Conversational Marketing? Conversational marketing uses a one-on-one conversational approach to marketing that involves targeted, real-time messaging to create a more human buying […]

Google is constantly updating its search algorithm, making it nearly impossible to keep track of how the changes are impacting your search strategy. The search engine giant is making these enhancements in an effort to improve the user experience and deliver the most relevant search results. However, from a marketer’s perspective, these changes have the […]

Website design has come a long way over the past few years. To demonstrate how quickly web design evolves, take a look at how some of today’s biggest websites appeared when they were first launched. It’s almost comical to browse through this list, and it serves as a powerful reminder that businesses must stay on […]

Whether you’re a B2B or B2C marketer, you can’t ignore the rapid takeover that voice commerce is making in the digital marketing space today. The concept of voice commerce refers to a user making spoken words and phrases to make selections on a website rather than the traditional point-and-click method. Voice Commerce is On the […]