Month: August 2018

Today’s consumers value personalization, perhaps more than any generation that has come before them. The businesses that are able to personalize the buyer’s journey and customer experience will have a competitive edge and be the most successful in today’s marketplace. To be able to provide your customers with a personalized experience, you must utilize market […]

Thanks to free online resources such as Google Analytics, today’s businesses have access to a wealth of information to fine tune their digital marketing strategies. The challenge is that with so much information available, it can be overwhelming for marketers to know which metrics they should be tracking. Every Digital Commerce Marketer Must Stay On […]

Did you know that the average commute to work time in the U.S. is 26 minutes? It’s easy to consider every minute spent in traffic or standing on the train platform as wasted time. However, the most successful employees use their morning or afternoon commute as an opportunity to make their workday more productive. Make […]

There’s a huge difference between a website with good aesthetics and a website with good performance. However, some business owners confuse these qualities for being one in the same, which is how you can end up with a beautiful (and expensive) website design that produces little to no results for your business. As a creative-first […]

The way that consumers are searching for information online is changing rapidly. With voice search on the rise, consumers are performing longer, more conversational search queries. In fact, 64 percent of search queries are made using at least four words. The evolution of search over the past year has a direct impact on your content […]

With the wealth of consumer data available today, you can anticipate your target customer’s needs before they even arise. Businesses that are tapping into “big data” have a competitive edge because they’re able to position their products and services in a way that drives conversions. Growing Privacy Concerns with Big Data No one will argue […]

The discussion about the role that color plays in marketing has been around for decades, and the squabbling continues as we move into the digital marketing arena. While color has historically been a key component that businesses used to develop the in-store experience for customers, understanding the psychology of color arguably matters even more with […]

When determining where to spend your marketing dollars, you need to shift your focus to video for the coming year. If you’re like most business owners, you want to earn more conversions, and video content will help you to improve your conversion rate across the board–from social media marketing to the performance of your website. […]