Although we’re currently in the height of summer, it’s not too early to begin preparing a holiday marketing strategy. Whether you’re a B2B company or a retail operation, a large portion of your revenue is likely generated between Thanksgiving and New Year’s Day. Thanks to growing wages, stronger employment, and higher consumer confidence, the forecast […]
Certainly one of the hottest trends in the workforce today is having a flexible work schedule. As of 2017,3.9 million American employees work from home at least half the time. This number has grown exponentially since 2005 when 1.8 million employees were classified as telecommuters. Much of this growth is related to advancements in technology […]
In the world that we’re living in today, knowing how to speak to your target audience is not enough to bring the sale across the finish line. To be successful with digital marketing in 2018 and beyond, you now also need to know how to target their search behavior. There is an art to being […]
From a marketer’s perspective, Facebook is the ultimate social media platform to reach an audience. With 2.19 billion active monthly users, Facebook is by far the largest social media network, yet offers an array of targeting options to allow marketers to get their content in front of a very specific audience. However, in recent news, […]
Today’s marketers have more data than they know what to do with to help them understand their target audience. This wealth of data allows marketers to calibrate content to best suit the needs of their audience and create personalized marketing messages to reach consumers in a highly-targeted manner. The Multiple Device Problem Even though marketers […]
If you’re a B2B marketer, you can’t afford to ignore the growing popularity of voice search. When thinking about the context that voice search is being used, most marketers assume that embracing this trend will only benefit B2C businesses. Yes, consumers are using voice technology to search for local restaurants and ask about the ingredients […]
As a marketer, it’s easy to become flustered with the constant updates to search algorithms. Trying to determine if your website and its content meets the criteria to rank well in search results can feel like a full time job. You can find hundreds of guides online for how to outsmart the Facebook algorithm or […]
Today’s consumers are using multiple devices to browse the internet, and they seem to move seamlessly from their smartphones and tablets to their desktop computers and smart TVs. Very few people will choose to make a purchase upon an initial visit to your website or viewing an ad for your business on Facebook. To earn […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.