If you browse the internet, you can find a wealth of information about how to get your content discovered or the best SEO tactics. While this information is valuable, marketers often lose focus on the most effective way to reach an audience that does not have an immediate need for your products or services. This […]
This is part three of a three-part series, click here to view part one and two. Now that we’ve discussed at great length how the digital transformation is impacting your small business and the steps that your business needs to take to make the transition into the 21st century, it’s time to help you choose […]
As a small business owner with a limited marketing budget, you may be wondering if it really is worth it to splurge for professional logo design. The answer: yes, absolutely, because poor logo design can damage your brand. However, designing an aesthetically-pleasing logo that represents your brand should not be your only priority. According to […]
This is part two of a three-part series, click here to view part one. The business world has always been governed using a cut-throat mentality. As we see technology continue to disrupt the way that organizations have traditionally operated on every level, it’s evident that your small business needs to make a digital transformation in […]
If you’re like most businesses, Facebook plays a critical role in your digital marketing strategy. One of the reasons why Facebook is so attractive to marketers is its wide breadth of targeting capabilities, which helps to ensure that your content is being seen by the right audience. However, given the increasing amount of scrutiny and […]
If you want to grow your business online, you must have an e-commerce website. An e-commerce website allows your business to catapult sales by selling products and services online. Considering that consumers now prefer to make purchases online rather than visit a physical store location, an e-commerce website design is essential for your business to […]
You may view blog writing as your creative outlet or your most loathed chore. Either way, you need to maintain an active business blog to continue to attract the right traffic to your website and deliver value to your audience. Even if you enjoy blog writing, undoubtedly one of the challenges that you’re faced with […]
Author’s note: this is part one of a three-part series. To run a successful small business, you need to adapt to the ever-evolving world. Staying in tune with employees’ modern tastes and the latest trends that help companies thrive is one way that you can help your business experience continued success. However, to ensure a […]
A decade ago, most businesses that wanted to climb to the top of Google’s search results were focused on search engine optimization, and some used unethical tactics to increase visibility in search results. However, the algorithms for search engines have since evolved, and marketers need to focus on creating high-quality, value-added content in order to […]
Are you satisfied with the number of conversions that you’re earning from your website? If you talk to most business owners, the answer to this question is that there’s always room for improvement. Surprisingly, many businesses fail to realize the powerful impact that their website’s visual interface has when it comes to engaging visitors. In […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.