We live in what is known as a reputation economy. Your brand is really only worth what consumers perceive your reputation to be. The consumers’ growing dependence on the internet to research products and services before making a purchase decision is a driver in this reputation economy, and what is being said about your business […]
When starting a new business, launching your brand online is a no-brainer. However, knowing how to build an effective digital marketing strategy often creates some doubt among small business owners. With so many moving parts to online marketing, where should you get started? And are you really capable of handling your digital marketing efforts on […]
Whether you’re launching a new business or want to revamp your existing branding strategy, you know the value that good logo design provides. Your choice of logo will serve as the visual cornerstone of your company’s brand. The distinct features that you include in your logo design are what will make your brand memorable with […]
In today’s digital world, you’d be hard-pressed to find a business that doesn’t have a website. But having a website isn’t enough. To truly succeed in the crowded online space, your business needs to also maintain an active blog. When it comes down to it, a small business website alone doesn’t offer visitors enough information, […]
Google My Business, formerly known as Google Places, is one of the most effective ways that your business can increase its online visibility and dominate local search. While you need to include your business in as many online directories as possible to excel with your search engine optimization strategy, you need to make your Google […]
Is it time to refresh your small business website design? A great starting point is your homepage as it serves as your company’s virtual front door. Research show that a homepage is the most visited page on a website and on average attracts more than 50 percent of all visitor traffic. Your homepage is THE […]
As you begin the website design process for your small business, it’s to your benefit to know ahead of time the pages that you would like to include on your website. Your goal should be to design a user-friendly website that makes it easy for your visitors to find the content they’re looking for. To […]
The digital marketing landscape is constantly changing, and what worked well for you last year may no longer be effective in 2018. As a savvy business owner, it’s to your benefit to stay on top of the latest digital marketing trends to ensure that you’re visible to your target audience. Long gone are the days […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.