Month: February 2018

Email Marketing Tips to Appeal to Millennials

Email Marketing Tips to Appeal to Millennials Email Marketing Tips to Appeal to Millennials

If you think email marketing is an outdated form of communication, think again. According to research, 89 percent of people check their email daily. In fact, the average worker checks his or her email 74 times a day! And, if there’s one demographic that’s obsessed with email, it’s Millennials. More than half of Millennials check […]

How to Find a Graphic Designer for Your Small Business

How to Find a Graphic Designer for Your Small Business How to Find a Graphic Designer for Your Small Business

As a small business owner, you’re likely dealing with a limited marketing budget. However, if you want to be taken seriously and have a credible online presence, you need to invest in professional graphic design. Visual components of your brand such as your logo design, business cards, and website need to be unique and memorable […]

Improve Your Search Strategy By Becoming an Industry Influencer

Improve Your Search Strategy By Becoming an Industry Influencer Improve Your Search Strategy By Becoming an Industry Influencer

You’ve heard time and time again that if you want to expand the reach of your content, you need to leverage industry influencers to spread the word. But if you could become one of these industry influencers yourself? An industry influencer is someone that has earned substantial loyalty from followers because of his or her […]

17 Questions to Ask Before You Establish a Content Creation Strategy

17 Questions to Ask Before You Establish a Content Creation Strategy 17 Questions to Ask Before You Establish a Content Creation Strategy

Today’s small businesses are under pressure to create more content to deliver value to customers and maintain an active online presence. However, creating content for the sake of having fresh content on your website isn’t enough. You need to ensure that your content creation strategy is contributing to your business goals and serving the needs […]

Why Local Listings are Critical for Your Small Business

Why Local Listings are Critical for Your Small Business Why Local Listings are Critical for Your Small Business

While you may have been able to get by in the past with word of mouth referrals, the times are rapidly changing. These days if consumers want to find a local product or service, they turn to their laptops or smartphone and search for what they need online. In fact, 81 percent of consumers research […]

Ramifications of Having an Outdated Website Design

Ramifications of Having an Outdated Website Design Ramifications of Having an Outdated Website Design

When was the last time that you updated your website design? If you can’t remember, your website is not functioning at peak performance. While there are no rules for how often you should update your website, a good rule of thumb is to re-visit the functionality of your website once a quarter. According to research, […]

User-Friendly Website Design Trends for 2018

User-Friendly Website Design Trends for 2018 User-Friendly Website Design Trends for 2018

In 2017, there was a lot of hype about the user experience that a website provided, and this trend is going to continue to remain a top priority in 2018. Today’s consumers have a dwindling attention span, so it’s critical that your website design is intuitive and compelling enough to make your visitors want to […]

6 Characteristics of an Effective Small Business Website Design

6 Characteristics of an Effective Small Business Website Design 6 Characteristics of an Effective Small Business Website Design

As of 2017, nearly 30 percent of small businesses still do not have a website. Considering the amount of business that is conducting online and the number of consumers that turn to the internet to research products and services, not having a website for your small business puts you at a disadvantage. Common Objections for […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.