Month: February 2018

If you think email marketing is an outdated form of communication, think again. According to research, 89 percent of people check their email daily. In fact, the average worker checks his or her email 74 times a day! And, if there’s one demographic that’s obsessed with email, it’s Millennials. More than half of Millennials check […]

As a small business owner, you’re likely dealing with a limited marketing budget. However, if you want to be taken seriously and have a credible online presence, you need to invest in professional graphic design. Visual components of your brand such as your logo design, business cards, and website need to be unique and memorable […]

You’ve heard time and time again that if you want to expand the reach of your content, you need to leverage industry influencers to spread the word. But if you could become one of these industry influencers yourself? An industry influencer is someone that has earned substantial loyalty from followers because of his or her […]

Today’s small businesses are under pressure to create more content to deliver value to customers and maintain an active online presence. However, creating content for the sake of having fresh content on your website isn’t enough. You need to ensure that your content creation strategy is contributing to your business goals and serving the needs […]

While you may have been able to get by in the past with word of mouth referrals, the times are rapidly changing. These days if consumers want to find a local product or service, they turn to their laptops or smartphone and search for what they need online. In fact, 81 percent of consumers research […]

When was the last time that you updated your website design? If you can’t remember, your website is not functioning at peak performance. While there are no rules for how often you should update your website, a good rule of thumb is to re-visit the functionality of your website once a quarter. According to research, […]

In 2017, there was a lot of hype about the user experience that a website provided, and this trend is going to continue to remain a top priority in 2018. Today’s consumers have a dwindling attention span, so it’s critical that your website design is intuitive and compelling enough to make your visitors want to […]

As of 2017, nearly 30 percent of small businesses still do not have a website. Considering the amount of business that is conducting online and the number of consumers that turn to the internet to research products and services, not having a website for your small business puts you at a disadvantage. Common Objections for […]