Month: December 2017

5 Small Business Branding Tips for 2018

5 Small Business Branding Tips for 2018 5 Small Business Branding Tips for 2018

The start of a new year means fresh beginnings. Are you planning to launch a new business in 2018? If so, you should know that good branding will be your company’s most valuable asset, especially in today’s digital world. It’s no secret that consumers prefer to buy from brands that they’re familiar with and trust. […]

Optimize Digital Marketing with Actionable Buyer Personas

Optimize Digital Marketing with Actionable Buyer Personas Optimize Digital Marketing with Actionable Buyer Personas

You can’t create an effective digital marketing campaign if you don’t have a clear understanding of who your customer is. Once you address this critical question, you’ll be on your way to creating an online marketing strategy that generates results for your business. When you understand who your customer is and how they think, you’ll […]

5 Website Design Tips to Boost SEO

5 Website Design Tips to Boost SEO 5 Website Design Tips to Boost SEO

SEO is a critical aspect of website design that is often overlooked. When your SEO and website design strategies don’t align, your company’s online presence will suffer. If you want your website to rank well in search results, you need to factor in your search strategy when designing your website. If you’re not happy with […]

4 Tips for Segmenting Email Contacts

4 Tips for Segmenting Email Contacts 4 Tips for Segmenting Email Contacts

Think email marketing is dead? If so, you’re obviously not taking the time to segment email marketing contacts and serve them with personalized content. Too many businesses still take the “batch and blast” approach to email marketing. Treating your target audience as if they all have the same needs, wants, and desires is a mistake […]

How to Set Smart Blogging Goals for 2018

How to Set Smart Blogging Goals for 2018 How to Set Smart Blogging Goals for 2018

Search engines like Google are constantly changing the way they rank content, which makes mastering SEO a full-time job. When updates to search algorithms happen, it’s easy to be left wondering how you should tweak your online marketing strategy. However, if you’ve been blogging all along, you can feel certain that you’re doing something right […]

10 Small Business Website Design Tips

10 Small Business Website Design Tips 10 Small Business Website Design Tips

Your website is the foundation for your company’s online presence. While creating your first website is exciting, it also can be overwhelming. Considering the number of consumers that choose to shop online rather than visit brick and mortar retail stores, it’s critical that you have a professional and functional small business website design. Here are […]

How to Develop Good Blog Writing Habits

How to Develop Good Blog Writing Habits How to Develop Good Blog Writing Habits

As a marketer that wants to succeed in today’s digital world, mastering the art of blog writing needs to top your list for 2018 New Year’s resolutions. If you can get into the habit of writing every day, you’ll make great strides in the quality of your blog posts. High-quality blog posts that resonate with […]

What Is Purpose-Driven Website Design?

What Is Purpose-Driven Website Design? What Is Purpose-Driven Website Design?

Are you looking to upgrade your small business website in 2018? While there are many ways to enhance your website, we recommend focusing on purpose-driven website design. What is a Purpose-Driven Website Design?A purpose-driven website design offers a healthy balance between an aesthetically-pleasing design and functionality. With a purpose-driven website, an intentional path for the […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.