Month: November 2017

4 Formatting Tips to Dramatically Improve Blog Writing

4 Formatting Tips to Dramatically Improve Blog Writing 4 Formatting Tips to Dramatically Improve Blog Writing

When it comes to creating a compelling blog post, the writing is just one part of the equation. An equally critical aspect to the success of your blog post is its formatting. If you’re like 77 percent of online consumers, you read blogs to help you research products and services. Undoubtedly, you’ve read many blog […]

7 Holiday Email Marketing Tips to End the Year Strong

7 Holiday Email Marketing Tips to End the Year Strong 7 Holiday Email Marketing Tips to End the Year Strong

With the arrival of Thanksgiving, we’ve officially entered into the holiday season. If you’re like many small businesses, you experience the biggest influx of traffic during these last few weeks of the year. In fact, it’s anticipated that the 2017 Black Friday and Cyber Monday shopping holidays will generate $682 billion in consumer spending alone. […]

Why a Custom Logo Design is Important for Your Small Business

Why a Custom Logo Design is Important for Your Small Business Why a Custom Logo Design is Important for Your Small Business

If you’re a small business owner with a limited budget, you may wonder if investing in custom logo design is worth it. The answer is yes, hands down! Your logo is the visual cornerstone of your brand’s identity. The design of your logo should symbolize what your business stands for and differentiate you from your […]

Defining Characteristics of Intuitive Website Design

Defining Characteristics of Intuitive Website Design Defining Characteristics of Intuitive Website Design

Are you happy with the results that you’re getting from your current website? If not, it’s time tore-think your website design for 2018. One of the most common reasons why websites underperform is a disconnect between the website designer and developer. Poor performing websites typically don’t take into account the business proposition from the consumer’s […]

4 Common Website Design Myths to Disregard

4 Common Website Design Myths to Disregard 4 Common Website Design Myths to Disregard

If there’s anything that we’ve learned from 2017, it’s that mobile website design needs to be a top priority for your business. We’re living in a world where consumers prefer to shop online via their mobile devices and choose restaurants based on online reviews and Siri’s suggestions. Google is even in the process of transitioning […]

Search Engine Optimization Tips for Your Facebook Page

Search Engine Optimization Tips for Your Facebook Page Search Engine Optimization Tips for Your Facebook Page

If it’s been awhile since you’ve updated your company’s Facebook page, it’s time to add this to your “to-do” list, preferably towards the top. As we enter into the holiday season, consumers will be turning to Facebook to research products and services before making purchase decisions. In fact, consumers trust recommendations from their Facebook “friends” […]

Hit the Ground Running in 2018 with an Updated Website Design

Hit the Ground Running in 2018 with an Updated Website Design Hit the Ground Running in 2018 with an Updated Website Design

Your website is the foundation of your company’s online presence. With more consumers choosing to make purchases online than visit brick-and-mortar store locations, your website may be the only interaction that customers have with your business. Therefore, you need to put your best foot forward with your website design and ensure that it’s consistent with […]

Digital Marketing Checklist for Cyber Monday 2017

Digital Marketing Checklist for Cyber Monday 2017 Digital Marketing Checklist for Cyber Monday 2017

This year Cyber Monday will take place on Monday, November 27th, and it’s predicted that this will be the biggest digital shopping day in history. In fact, research reveals that consumers are more excited about the deals on Cyber Monday than Black Friday. In 2016, consumers spent a record breaking $3.39 billion on Cyber Monday, […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.