We’re entering into the busiest time of year when consumers are on the prowl for information about products and services before making holiday purchases. Considering that consumers trust social media recommendations (particularly on Facebook) more than traditional advertising, Facebook offers a powerful way to spread the good word about your business. Of all of the […]
Making the decision to go into business on your own takes some serious guts. Some entrepreneurs that I’ve talked to over the years equate their experience and its dramatic emotional shifts to the guts-driven lifestyles of skydivers, bungee jumpers, and other adrenaline junkies. I would agree that they’re not too far off. I took my […]
While it’s hard to believe, 2017 will soon be coming to a close. Although we still have a few months left of the year, prudent business owners are already planning how they will tackle digital marketing in 2018. Getting a grip on search engine optimization still continues to be a challenge for many business owners, […]
While it’s hard to believe, the height of the holiday shopping season is just around the corner. It’s no secret that most consumers are turning to the internet to find local businesses and research products and services. The shopping weapon of choice is the smartphone, with nearly 60 percent of searches happening on mobile devices. […]
Your website is the foundation of your digital marketing strategy. If you want to have a successful online presence, you need to know how your website is performing. Unfortunately, many businesses neglect to use analytic tools to measure how their websites are performing, and their digital marketing strategies suffer as a result. Google Analytics is […]
With more consumers making purchases online versus visiting brick-and-mortar store locations, you need to use digital marketing to reach your audience. When investing in a digital marketing strategy, the risk you take is losing the personal appeal of your business. When communicating with your audience online, it’s challenging to emulate the warm and fuzzy connection […]
Voice search is one of the fastest growing technology trends. Smart phones, tablets, and computers all come equipped with voice technology to make it more convenient for consumers to find what they’re looking for online. Siri, Apple’s voice technology assistant, performs more than 2 billion commands each week. It’s anticipated that 30 percent of Google […]
We all wish we had more time, especially when it comes to creating content. While it’s easy to commit to a killer content marketing strategy, following through with it is a different thing. Life gets in the way, and you don’t have hours to sit down and crank out blog posts. But what if you […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.