When most people think of content marketing today, a business blog is probably one of the first things that come to mind. While a blog serves as the foundation for your company’s creative offerings, it shouldn’t stand on its own. To ensure that you’re reaching your audience online, you need to also use other mediums […]
Just because you see that your website is earning an abundance of traffic on Google Analytics doesn’t necessarily mean that your online marketing strategy is working. While getting traffic is part of the equation, the real success boils down to earning conversions. A website conversion happens when someone visits your website and takes an action […]
High quality content is easy to recognize when you see it. But what is it about the writing that makes it stand out from other articles? As a marketer, you can choose to put in the time and energy into crafting a high quality content creation strategy and building a prosperous brand. You can also […]
Instagram offers a collection of finely curated photos, videos, and visual content with aesthetic appeal to the max. Whether you’re browsing through the social media platform for fun or looking for design inspiration, the visual content shared on Instagram has the ability to captivate your attention for hours. If you’re looking to give your website […]
Are you looking for ways to improve the results that you’re getting from email marketing? You’re probably overlooking a critical area that you should be using to your advantage: employee email. The average employee sends 34 emails a day to prospective customers, existing customers, vendors, and industry influencers. In many cases, your employees have already […]
With enhancements to Google’s search engine algorithm, long-tail keywords now reign in the search engine optimization world. However, if you’re trying to come up with relevant long-tail keywords to incorporate into your content, you can go a little insane. When you’re not a large business with pre-existing ample website traffic, uncovering long-tail keywords to rank […]
Cyberattacks are on the rise and are one of the fastest growing threats to your small business. While most people think cyber criminals primarily target large organizations, nearly half of all cyberattacks happen to small businesses. If you’re not making cyber security a priority, you may as well hand over the keys to your business. […]
Local listings are the phone book of the 21st century. When today’s consumers want to find a local business, they use a mobile device to browse their favorite online directory, such as Google, Yahoo, or Yelp. Online directories have made it incredibly easy for consumers to find information about local businesses. With smartphones in hand, […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.