Month: August 2017

7 Ways to Extend the Reach of Your Content

7 Ways to Extend the Reach of Your Content 7 Ways to Extend the Reach of Your Content

You spend hours creating a quality piece of content. This is why strategic planning for the distribution of your content is critical as you want to make it go as far as possible. Simply sharing content on Facebook and Twitter will not cut it anymore. To be progressive with your content marketing strategy, you need […]

6 Website Design Tactics for Creating a Winning Homepage

6 Website Design Tactics for Creating a Winning Homepage 6 Website Design Tactics for Creating a Winning Homepage

Your website’s homepage is similar to a storefront window. It gives visitors a peek inside your business and, if they don’t find it appealing, they’ll quickly click elsewhere. With this analogy in mind, your homepage needs to be a priority with your website design strategy. Research shows that visitors will form an impression of your […]

Why Video Content is the Future of Digital Marketing and How to Embrace It

Why Video Content is the Future of Digital Marketing and How to Embrace It Why Video Content is the Future of Digital Marketing and How to Embrace It

Think about how the digital marketing landscape has changed over the past decade. One of the most noticeable changes is that consumers are no longer relying on their desktop computers to browse the internet and instead are using their mobile devices. In addition, the cost of smartphones and tablets has come down considerably, allowing more […]

10 Content Marketing Resources for Free and Legal Images

10 Content Marketing Resources for Free and Legal Images 10 Content Marketing Resources for Free and Legal Images

The human brain processes images in as little as 13 milliseconds, which is equivalent to the blink of an eye. Considering this, when you’re crafting a blog post, it’s critical that you make a point to include at least one image. Images can help your content marketing strategy on multiple levels, from helping you create […]

The Value of Putting the Customer First in Email Marketing Campaigns

The Value of Putting the Customer First in Email Marketing Campaigns The Value of Putting the Customer First in Email Marketing Campaigns

When it comes to email marketing, most SMB owners are naturally inclined to place the product, service, or offer front and center. The trouble with this is that your customers don’t really care about your story. Instead, they’re more interested in their own stories and who can help them achieve their goals. When you don’t […]

How to Engage Millennials in Your Digital Marketing Strategy

How to Engage Millennials in Your Digital Marketing Strategy How to Engage Millennials in Your Digital Marketing Strategy

The Millennial generation is comprised of individuals born between the years of 1977 and 1995. The purchasing power of Millennials will soon surpass that of the generations before them, making this a demographic that today’s marketers need to pay attention to. If Millennials are part of your target market, you’ll want to shape your digital […]

Bookmark These Brilliant Resources for Logo Design

Bookmark These Brilliant Resources for Logo Design Bookmark These Brilliant Resources for Logo Design

Logo design is the most critical aspect of your branding strategy. Your logo is your brand’s visual identity and is what will make your business memorable in the minds of consumers. For these reasons, it’s worth your while to carefully think through the design of your company’s logo to make sure you get it right […]

6 Signs It’s Time to Update Your E-Commerce Website Design

6 Signs It’s Time to Update Your E-Commerce Website Design 6 Signs It's Time to Update Your E-Commerce Website Design

It’s official: more consumers are now choosing to make purchases online than visit brick-and-mortar retail stores. It’s estimated that total worldwide e-commerce sales will top $4 trillion by 2020. Businesses continue to set records with their e-commerce websites year after year with Cyber Monday, which generated $3.45 billion in revenue in 2016. Is your e-commerce […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.