If a consumer in 1987 wanted to find a local business, he or she pulled out a phone book and thumbed through the pages. However, when you flash forward 30 years, the process of finding a local business is much different as the internet has essentially replaced the need for a phonebook. The vast majority […]
According to a recent statistic, 77 percent of American consumers now own a smartphone. Considering this, it makes sense that more online searches are now performed using a mobile device than a desktop computer. As mobile devices continue to become more affordable, we can expect mobile to continue to be to be the preferred way […]
Understanding how to get to the top of Google’s search results is a full-time job. The search engine giant is constantly revamping its algorithm and uses hundreds upon thousands of different variables to determine how your website ranks in search results. When it really comes down to it, though, the authority of your website is […]
Sure, you’ve heard about writer’s block, which is the coined term for being unable think creatively to write content. Since there’s writer’s block, it only makes sense that there’s also something called design block. You certainly don’t want to be dealing with a case of design block when it comes to creating a logo design […]
Too many businesses neglect to make the user experience their focus when designing a website. As a result, they end up with a website that looks aesthetically-pleasing, but doesn’t deliver results. We’ve talked about human-centered website design and the importance of creating an intuitive website that is easy for the user to navigate through. Performance […]
Maintaining a blog for your business will help you to build credibility with your audience, generate more leads, and earn more conversions. But no one ever said having a business blog was easy. Blogging requires you to consistently write about relevant topics that your audience wants to hear about in a compelling way. While you […]
Research reveals that 90 percent of companies today are making content marketing part of their strategy to attract new business. However, just because more companies are producing content doesn’t mean that the content they create is high-quality and compelling. So what does it take to become to become a content creation “boss” and really excel […]
No one can argue with the value that email marketing offers to businesses today. For one, the vast majority of your audience has an email address, making email marketing an effective way to reach your audience. Did you know that 91 percent of American consumers actually like to receive promotional emails from companies they do […]
While there are many ways that we’ve seen websites evolve over the past few years, the most notable trend is the emergence of human-centered website design. In today’s digital world, your company’s website is the epicenter of user engagement and conversions. By harnessing the power of user experience design, you will create an intuitive website […]
Looking to expand your online reach? A cost-effective solution is to harness the power of influencer marketing, which puts the influencers on your social media channels to work for you. One search engine optimization tactic that requires minimal effort on your part is to host an Instagram takeover. This strategy involves having a brand advocate […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.