It’s official: the majority of online searches are now performed using mobile devices. Google is even in the process of transitioning to mobile-first indexing, meaning that the content on your mobile website will be considered first when determining rankings. Creating a mobile website needs to be a top priority for your business, and it’s also […]
Millennials get a lot of flak, but the people in this generation (born between the years of 1980 and 1995) are entering into their prime working and spending years. With this transition happening, the buying power of Millennials will soon surpass that of generations before them. Today’s businesses can’t afford to ignore this important demographic […]
With so many businesses competing to earn your audience’s attention online, you must be strategic with content creation. Quality content needs to play the leading role in your digital marketing strategy. If you’re not getting results from your online marketing efforts, take a look at the quality of content that you’re producing. If the content […]
Pin another medal to our chest, we turned four in June! To help celebrate, I want to share a little about what we’ve learned, the things we’ve accomplished, and where we’re headed. This year we expanded our team, celebrated our clients with Simon Sinek’s latest book, upgraded our tech, launched our new website, commissioned a […]
Even if you have a limited knowledge of social media, you’ve heard of Sheryl Sandberg. Sandberg is Facebook’s COO, and she’s played a big role in helping the social media giant roll out its wide breadth of paid Facebook advertising options. At the recent Viva Technology conference, Sandberg was channeled in via video to speak […]
The human brain processes visual content 60,000 times faster than text. This is why graphic design plays such a critical role in your branding strategy. Your logo design, for instance, is the visual cornerstone for what your business stands for. Often, the first impression that consumers will have of your business is through your logo. […]
A common question that we hear is if there is a magic word count or number of characters that marketers should aim for when creating content. This question applies to blog posts, social media posts, video content, and more. While creating high-quality content that adds value to your audience should be your top priority, it’s […]
Coming up with a stellar logo design needs to be just as important as giving your business an official name. This is because your logo is a visual representation of what your brand stands for. A logo design that has been carefully thought out will accurately communicate what your brand entails. So, before you get […]
Email marketing is one of your most powerful outlets to reach your audience. According to the latest stats, Gmail has more than 1 billion users worldwide, and this number is expected to grow to 3 billion by 2020. If you want to get better results from email marketing in 2017, you need to make some […]
One of the most effective ways to drive organic traffic to your website is to include your website in as many online directories as possible. Examples of online directories include Google, Bing, Yahoo, and Yelp. In fact, there are hundreds of online directories that today’s consumers turn to research products and services before making a […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.