Month: May 2017

5 Tips for Website Design That Appeals to Google

5 Tips for Website Design That Appeals to Google 5 Tips for Website Design That Appeals to Google

Most businesses have a goal of getting their websites to page one of a Google search engine results page (SERP). After all, Google is where the vast majority of organic searches originate, with 2.3 million searches performed every second. While your priority should be to design your website for the user experience, it’s imperative that […]

Does Video Content Have a Place on Your Business Blog?

Does Video Content Have a Place on Your Business Blog? Does Video Content Have a Place on Your Business Blog?

In order to have a successful business blog, you need to shake things up and serve your followers a variety of content. Diversify your content creation strategy by writing educational posts, sharing interviews with industry leaders, putting together list posts, and embracing user-generated content. Another great way to add some variety to your content creation […]

How to Choose a Font for Your Logo Design

How to Choose a Font for Your Logo Design How to Choose a Font for Your Logo Design

Your logo design is a visual representation of what your brand stands for. Thanks to the internet, more eyes are paying attention to logos than ever before, which is why it’s critical that your logo clearly communicates your unique message. We’ve talked about the principles of good logo design, and simplicity is one of the […]

Facebook Advertising Uses 98 Personal Data Points for Targeting

Facebook Advertising Uses 98 Personal Data Points for Targeting Facebook Advertising Uses 98 Personal Data Points for Targeting

It’s not a stretch to say that Facebook knows everything about its users. You personally can relate to this when you’ve noticed ads in your Facebook newsfeed that have been eerily well-suited to your taste and interests. This is no coincidence. Facebook advertising compiles user data to offer marketers with a wealth of targeting options–98 […]

Should You Outsource Website Design to a Freelancer?

Should You Outsource Website Design to a Freelancer? Should You Outsource Website Design to a Freelancer?

You’re not getting the results that you had hoped for from your website, so you’ve determined that it’s time for a re-design. As your business evolves, it’s important to have a website design that grows with it and meets the needs of your customers. A seemingly cost-effective solution is to partner with a freelance web […]

Untapped Keyword Research Tools to Improve Search Engine Optimization

Untapped Keyword Research Tools to Improve Search Engine Optimization Untapped Keyword Research Tools to Improve Search Engine Optimization

In order to develop an effective search engine optimization strategy, you must conduct keyword research. As Google continues to update its search algorithm, it’s becoming more challenging to figure out what users are searching for. While you still can use tools like Google’s Keyword Planner to conduct keyword research, it’s become necessary to look to […]

How to Master Empathetic Content Marketing

How to Master Empathetic Content Marketing How to Master Empathetic Content Marketing

In order to be successful with content marketing, you need to be able to establish a connection with your audience. With each piece of content that you create, your goal should be to deliver value to your audience. When you can address their biggest pain points, you can empathize with the challenges that they’re going […]

How Often Should I Re-Design My Website?

How Often Should I Re-Design My Website? How Often Should I Re-Design My Website?

It’s unusual to find a business in 2017 that doesn’t have a website. However, just because a company has a website doesn’t mean that it functions for the business. Technology is constantly evolving as is the way that consumers interact on websites. Knowing how and when to give your website design a facelift is crucial […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.