The average person receives 88 emails per day. That amounts to 32,120 emails received on an annual basis. With so many emails flowing into your customers’ inboxes, how do they determine which ones to open? When it comes to your email marketing strategy, this is a critical question that you need to address. Statistics show […]
We’ve talked about the importance of making the user experience the focal point in website design. In order to have a website that offers a positive user experience, performance needs to be a priority. Nothing drives users away faster than a poorly performing website. Today’s consumers want instant gratification. If your website is too slow […]
If you’re not in the right mindset to write content, trying to put together sentences is like pulling teeth. Forcing yourself to write when your mind is elsewhere usually results in mediocre content that offers little value to your readers. Consistently publishing quality content is necessary to raise awareness for your business, drive traffic to […]
When it comes to good logo design, we can learn a lot from Paul Rand, the mastermind behind logos such as IBM, ABC, and UPS: “If, in the business of communications, ‘image is king,’ the essence of this image, the logo, is the jewel of its crown.” Rand stresses the importance of knowing the goal […]
If you’ve been promoting your business on Facebook for several years now, you’ve noticed a decline in the number of fans that are interacting with your organic posts. Considering that nearly half of all U.S. small businesses use Facebook to raise brand awareness, the decline in organic reach on the social media site has many […]
For the first time ever, more consumers are making purchases online than in stores. In a 2016 survey compiled by analytics firm comScore, 51 percent of shoppers prefer to make purchases online. This trend of more shoppers turning to the internet to make purchases will continue, making it necessary for your business to have an […]
Many years ago, if you wanted to find a local business, you turned to the phone book. The times have changed, though, as today’s consumers turn to search engines and social media to research products and services before making a purchase decision. If you want your company to succeed in an internet-driven marketplace, you need […]
Are you looking for a great excuse to travel somewhere new? Why not attend a web design conference where you can learn more about enhancing your website’s performance and meet valuable business contacts? With the influx of consumers turning to the internet to research and purchase products and services, it’s never been more important to […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.