Month: March 2017

Search engines are continuing to evolve and become smarter in the way that they deliver search results. Recently, there has been a lot of buzz about entities and the way that they shape search results. What do search engines like Google consider to be an entity? Search engines consider an entity to be a concept […]

Considering that your website needs to evolve with your business, you should re-evaluate your website design every six months and confirm that it’s still making a positive contribution to your business. In some scenarios, a website redesign will actually cause you to lose traffic. This typically happens for two reasons. First, the business and marketing […]

Your logo design is a visual representation of what your brand stands for. When people recall your business, you want your logo to immediately come to mind. Strong logo designs contribute to a company’s success by visually communicating a message and shedding light on the brand’s unique personality. Most people don’t consider the meaning of […]

If you’re not currently giving your customers the option to purchase your products or services online, you’re missing out on revenue. Research shows that giving customers a variety of billing options increases their level of satisfaction. By giving customers the convenient option to purchase your products and services online, you’ll realize a boost in revenue. […]

If you want to be able to add some meat to your blog posts that offer value to your readers, you need to do your homework. Creating original content means offering your own unique perspective on a relevant topic. To position yourself as an authority in your industry, you need to use data to ensure […]

When most people think of social media, Facebook and Twitter immediately come to mind. However, with the growing popularity of video content, your business needs to have a presence on YouTube. While YouTube is a social media channel, it’s also the second largest search engine in the world. As of 2017, more than 300 hours […]

Most entrepreneurs don’t have an unlimited marketing budget when starting out. So many aspects of your marketing plan require dollars to be spent, which makes it difficult to know how to spend your marketing budget wisely. Graphic design is a critical aspect of marketing that you need to set money aside for, and you don’t […]

No matter how much you invest in website design, the content is ultimately the deciding factor as to if your visitors are going to take action. To earn conversions, you need to be very clear with the communication on your website. For your new website design to hit all of the right notes with your […]