Month: March 2017

Why You Need to Factor Entities Into Your Search Engine Optimization Strategy

Why You Need to Factor Entities Into Your Search Engine Optimization Strategy Why You Need to Factor Entities Into Your Search Engine Optimization Strategy

Search engines are continuing to evolve and become smarter in the way that they deliver search results. Recently, there has been a lot of buzz about entities and the way that they shape search results. What do search engines like Google consider to be an entity? Search engines consider an entity to be a concept […]

Is Your Website Design Negatively Impacting Your Traffic?

Is Your Website Design Negatively Impacting Your Traffic? Is Your Website Design Negatively Impacting Your Traffic?

Considering that your website needs to evolve with your business, you should re-evaluate your website design every six months and confirm that it’s still making a positive contribution to your business. In some scenarios, a website redesign will actually cause you to lose traffic. This typically happens for two reasons. First, the business and marketing […]

Are You Aware of the Hidden Meaning Behind These Famous Logo Designs?

Are You Aware of the Hidden Meaning Behind These Famous Logo Designs? Are You Aware of the Hidden Meaning Behind These Famous Logo Designs?

Your logo design is a visual representation of what your brand stands for. When people recall your business, you want your logo to immediately come to mind. Strong logo designs contribute to a company’s success by visually communicating a message and shedding light on the brand’s unique personality. Most people don’t consider the meaning of […]

Why E-Commerce Website Design Needs to Be a Priority for Your Business

Why E-Commerce Website Design Needs to Be a Priority for Your Business Why E-Commerce Website Design Needs to Be a Priority for Your Business

If you’re not currently giving your customers the option to purchase your products or services online, you’re missing out on revenue. Research shows that giving customers a variety of billing options increases their level of satisfaction. By giving customers the convenient option to purchase your products and services online, you’ll realize a boost in revenue. […]

7 Resources for Marketing Research to Boost Content Creation

7 Resources for Marketing Research to Boost Content Creation 7 Resources for Marketing Research to Boost Content Creation

If you want to be able to add some meat to your blog posts that offer value to your readers, you need to do your homework. Creating original content means offering your own unique perspective on a relevant topic. To position yourself as an authority in your industry, you need to use data to ensure […]

How to Use YouTube to Enhance Your Search Engine Optimization Strategy

How to Use YouTube to Enhance Your Search Engine Optimization Strategy How to Use YouTube to Enhance Your Search Engine Optimization Strategy

When most people think of social media, Facebook and Twitter immediately come to mind. However, with the growing popularity of video content, your business needs to have a presence on YouTube. While YouTube is a social media channel, it’s also the second largest search engine in the world. As of 2017, more than 300 hours […]

Why You Need to Invest in Professional Graphic Design

Why You Need to Invest in Professional Graphic Design Why You Need to Invest in Professional Graphic Design

Most entrepreneurs don’t have an unlimited marketing budget when starting out. So many aspects of your marketing plan require dollars to be spent, which makes it difficult to know how to spend your marketing budget wisely. Graphic design is a critical aspect of marketing that you need to set money aside for, and you don’t […]

Common Copywriter Errors That Will Ruin Your Website Design

Common Copywriter Errors That Will Ruin Your Website Design Common Copywriter Errors That Will Ruin Your Website Design

No matter how much you invest in website design, the content is ultimately the deciding factor as to if your visitors are going to take action. To earn conversions, you need to be very clear with the communication on your website. For your new website design to hit all of the right notes with your […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.