When starting a business, one of the very first things you need to do is create a website. Your website serves as an online brochure for your business, shows off your unique personality, and gives your brand a voice online. To be considered a credible business in today’s day and age, having a website is […]
Want to increase your online exposure and raise awareness for your brand? Guest blogging can help you accomplish both of these goals and benefit your search optimization strategy. Guest blogging is the practice of publishing content on another blog in an effort earn more website traffic. Developing content for a blog that’s not your own […]
Whether you’re in the process of building a website from scratch or are giving your existing website design a makeover, it’s smart to turn to leaders in the design industry for inspiration. TED Talks are some of our favorite sources for inspiration and to gain new perspectives In case you’re wondering, TED stands for Technology, […]
Considering that the vast majority of people have an email address, email marketing is one of the most effective ways to reach your audience. The bad news is that the contacts in your database degrade by an average of 22.5 percent each year. Email addresses become obsolete for a myriad of reasons, such as contacts […]
Millennials get a lot of grief from older generations, and rightfully so. There are a lot of negative stereotypes surrounding the Millennial generation, including a sense of entitlement, their inability to “stick it out” when times get tough, and narcissism. However, despite their bad rep, marketers need to realize that Millennials make up the largest […]
When taking a look at the anticipated content marketing trends of 2017, video content is at the top of the list. This year it’s estimated thatvideo will be responsible for representing 74 percent of all internet traffic. That’s a powerful statistic that marketers can’t ignore. Today’s marketers are dealing with consumers that have extremely short […]
We recently talked about how Google is in the process of moving towards mobile-first indexing and how this will impact your website design. Considering the number of searches that originate on Google (approximately 1.2 trillion annually), it’s important to make sure your website appeals to Google. However, what we personally feel is equally important is […]
Of all the social media platforms that you’re using to market your business, you’re probably the most familiar with Facebook. However, just when you think you have this social media giant figured out, Facebook always seems to find a way to surprise you and make you re-think your social media strategy. Here are 7 facts […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.