If done correctly, your logo design should be able to tell consumers everything they need to know about your brand. Your logo is often the first impression that consumers have of your business, and it also plays a critical role in brand recognition. This is why you need to get logo design right the first […]
Whether you’re updating your website or starting from scratch, it’s important that you consider how the human eye looks at website design. A key part of creating a website that works for your business is offering a positive user experience. This means designing a website that’s easy for users to navigate through without being distracted […]
As you begin mapping out your content marketing strategy for 2017, you need to find opportunities to highlight and include user-generated content. What is user-generated content?User-generated content is created by actual users of your product or service and published on social media platforms. For example, if you snapped an image of your beautiful Starbucks chai […]
If you’re serious about your search engine optimization strategy, you’ve created a business blog and are committed to consistently updating it with quality content. We’ve talked about what makes the most widely read blogs so successful, and one of the biggest findings from a HubSpot study about these blogs is that 49 percent of traffic […]
In today’s day and age, you know you need to have a website in order to reach your audience. So, when launching your new business, one of the first things you do is register the domain name for your new website. If you’ve never registered a domain name, you’ll be absolutely shocked at the massive […]
You have big goals in mind for your business this year, and your website should play a big role in helping you to accomplish them. The most successful brands online approach their websites as a work in progress. These companies understand that if they’re going to continue to grow, their websites need to evolve right […]
A popular question that we’ve heard from the business community lately is if it’s necessary to pay for Facebook advertising to get results from the social media platform. Facebook offers a phenomenal paid advertising platform that gives businesses the tools to get very granular with targeting content. By paying for Facebook advertising and taking advantage […]
We recently made you aware that Google is currently in the testing phase for transitioning from a desktop-first index to a mobile-first index. This means that the new Google index will first look at the mobile version of your website when ranking content. If you’re surprised by this change, you shouldn’t be. Google began talking […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.