With the current popularity of apps and responsive web design, mobile websites are really a thing of the past, but there are a surprising number of businesses that still use them. If you’re one of them, it might be helpful to understand the drawbacks of a mobile website. What is responsive web design? Responsive web […]
Your logo design is a key aspect of your brand’s identity. In addition to your company’s name, your logo is what makes your brand memorable. Therefore, with so much riding on your logo, you really can’t afford to not get it right the first time. When starting a new business, the creation of your logo […]
With the holiday season rapidly approaching, you undoubtedly are working on email marketing campaigns to finish the year strong. While there are so many factors to take into consideration when implementing an email marketing campaign, much of your success depends on actually getting people to read your emails. And if your emails are being tagged […]
In today’s digital world, your website will often be the first encounter that people have with your brand. Unfortunately, not all of us are in the most exciting industries. This being said, if you don’t have a chance to speak face-to-face with a potential client, you could lose the opportunity altogether if you have a […]
Are you new to the podcast world? Or are you considering using a podcast as a way to reach your audience? According to a recent survey, 22 percent of American internet users listen to podcasts at least once a week. Podcasts provide hands-free enrichment and are the perfect compliment to your morning commute or evening […]
If you’ve been marketing your business online for a few years now, you’ll remember that search engine optimization was all about keyword density just a few years ago. While keywords are still important today, what seems to matter more are the topics themselves. There’s really two key reasons why search engine optimization has evolved to […]
You know you need to write quality content that is compelling enough to make your audience want to read it and engage with it. While you probably started your content marketing strategy with the best of intentions, you may now be finding that content creation has become more of a chore than something you enjoy […]
Whether you were rooting for the Chicago Cubs or not, it’s been hard not to notice the incredible comeback of the “W” brand. What does the “W” mean anyway? We all know that Wrigleyville is rich in history. Dating all the way back to the 1930s, the stadium flies a “W” flag if the Cubs […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.