Month: October 2016

How to Achieve a Website Design That Will Benefit Your SEO Strategy

How to Achieve a Website Design That Will Benefit Your SEO Strategy How to Achieve a Website Design That Will Benefit Your SEO Strategy

When designing a website, it’s so easy to focus on the aesthetic aspects. After all, it’s those sexy design elements that really catch the eye, right? While there is some truth to this, we encourage you to instead make the functionality and user-friendliness of your website design your top priorities. Why? Because these two key […]

Is Your Website Design Ready for Black Friday and Cyber Monday?

Is Your Website Design Ready for Black Friday and Cyber Monday? Is Your Website Design Ready for Black Friday and Cyber Monday?

If you’ve been thinking about giving your website design some tweaks, now is the time to do it. With Black Friday and Cyber Monday nearly a month away, you can’t afford to have a mediocre website that doesn’t function for your business. Here are some key aspects of website design to take into account as […]

5 Common Reasons Why Your Content Creation Strategy Has Become Derailed

5 Common Reasons Why Your Content Creation Strategy Has Become Derailed 5 Common Reasons Why Your Content Creation Strategy Has Become Derailed

A question that we frequently hear from business owners is how often they should be creating and publishing fresh content. The right answer totally depends on the business. Some need to publish new content every day while others can get by with only publishing 2 to 3 new articles a week (or even less). There […]

4 Highly Effective Email Marketing Campaigns for Black Friday and Cyber Monday

4 Highly Effective Email Marketing Campaigns for Black Friday and Cyber Monday 4 Highly Effective Email Marketing Campaigns for Black Friday and Cyber Monday

While it’s hard to believe, Black Friday and Cyber Monday are just a few weeks away! Given the enormous surge in sales that these two retail “holidays” can bring your business, it’s time to get cracking now with email marketing strategies to help you get the most from these two critical days and finish the […]

How to Detect and Correct Underperforming Content

How to Detect and Correct Underperforming Content How to Detect and Correct Underperforming Content

Let’s face it. Not every piece of content that you write is going to hit a home run with your audience. In a recent blog post, we just outlined several reasons why your content marketing strategy could be failing. When you’re starting a small business, you may not have the budget to completely revamp your […]

3 of the Most Common Reasons Why Your Content Marketing Strategy is Failing

3 of the Most Common Reasons Why Your Content Marketing Strategy is Failing 3 of the Most Common Reasons Why Your Content Marketing Strategy is Failing

Being a savvy business owner in today’s day and age, you understand the powerful impact that content marketing can have on your business. Considering that your competition is consistently serving your audience with fresh content, you can’t afford to not be producing content yourself. However, if you’ve been at the content marketing game for a […]

3 Website Design Trends to Avoid

3 Website Design Trends to Avoid 3 Website Design Trends to Avoid

As a cutting-edge business owner that understands that powerful impact that your website can have in generating new leads, you like to stay informed about the latest website design trends. However, just because a website design feature is trendy doesn’t make it ideal for your business. Here are 3 website design trends for 2016 that […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.