Month: September 2016

Your 5 Step Plan to Better Content Creation

Your 5 Step Plan to Better Content Creation Your 5 Step Plan to Better Content Creation

When you talk to most small business owners about their biggest challenges with content marketing, most will tell you that they struggle with content creation. Creating quality, value-added content takes a lot of time and often requires a lot of coordination within your organization to pull off a successful strategy. If you, too, are trying […]

5 Traits of a High Converting Website Design

5 Traits of a High Converting Website Design 5 Traits of a High Converting Website Design

How well your website is designed plays a significant role in driving conversions and generating income for your business. Sure, you could save a little money on the front-end by taking advantage of DIY website design. However, what’s the point in having a website if it’s not contributing to your business goals? We recently took […]

The Top 5 Challenges Businesses Face With Content Marketing Today

The Top 5 Challenges Businesses Face With Content Marketing Today The Top 5 Challenges Businesses Face With Content Marketing Today

As you well know, creating great content takes an investment in time and requires a lot of hard work. If you’re feeling frustrated with your content marketing strategy, the good news is that you’re not alone. Here’s a look at 5 of the top content marketing challenges that are keeping marketers up at night: 1. […]

Are You Hurting Your Blog By Making These 3 Common SEO Mistakes?

Are You Hurting Your Blog By Making These 3 Common SEO Mistakes? Are You Hurting Your Blog By Making These 3 Common SEO Mistakes?

Starting a business blog is one of the most effective ways to take your search engine optimization (SEO) strategy to the next level. By regularly creating fresh, relevant content on your blog for search engines to index, you can dramatically improve your website’s search ranking. That is, of course, assuming that you’re not making any […]

Everything You Need to Know About LinkedIn’s New Conversion Tracking

Everything You Need to Know About LinkedIn’s New Conversion Tracking Everything You Need to Know About LinkedIn's New Conversion Tracking

Are you currently using LinkedIn to promote your business? If so, you may be less than satisfied with the analytics tools made available to you by LinkedIn to track your campaigns on this social networking site. However, the days of being left in the dark about your LinkedIn campaign performances are over. LinkedIn just announced […]

The Optimal Time of Day to Do Everything

The Optimal Time of Day to Do Everything The Optimal Time of Day to Do Everything

As a business owner that’s hard-pressed for time, how many times have you wished for more hours in the day? Unfortunately, wishing won’t help your cause, but knowing the best times of day to check off the items on your “to do” list will help you to maximize your time. Believe it or not, there’s […]

The Top 8 Worst Email Marketing Mistakes to Avoid

The Top 8 Worst Email Marketing Mistakes to Avoid The Top 8 Worst Email Marketing Mistakes to Avoid

Despite all of the buzz about social media, email still continues to be one of the most effective ways to reach your audience. If you have the right email marketing strategy in place, you can use it to drive conversions for your business and help your brand to stay top-of-mind with your customers. Of course, […]

7 Questions to Ask Before Changing Your Website Design

7 Questions to Ask Before Changing Your Website Design 7 Questions to Ask Before Changing Your Website Design

Many small business owners want to get their brands launched online as quickly as possible, so they don’t always take the time to create a website design that truly works for their business. It’s also important to understand that your business’s needs will change over time, and you’ll want to make sure that your website […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.