Month: August 2016

5 Best Practices for Optimizing Images for SEO

5 Best Practices for Optimizing Images for SEO 5 Best Practices for Optimizing Images for SEO

We’ve talked a lot about the importance of incorporating high quality images into your content, whether you’re writing a blog post or sharing an update on social media. Here’s a few powerful stats about visual content: Articles that include images get 94 percent more views than those that don’t. Facebook posts that include an image […]

8 Pokemon Go Stats That Reveal the Powerful Impact of This App-Based Game

8 Pokemon Go Stats That Reveal the Powerful Impact of This App-Based Game 8 Pokemon Go Stats That Reveal the Powerful Impact of This App-Based Game

We’ve talked to you about all of the hype behind Pokemon Go a few weeks ago. Since this app-based augmented reality game has been out for just over a month (released on July 6th), we thought we’d check in and see how this wildly popular game is resonating with people throughout the country. We came […]

How to Build Trust with Customers Through Email Marketing

How to Build Trust with Customers Through Email Marketing How to Build Trust with Customers Through Email Marketing

Would it be great if you could put together a marketing email that would produce a flood of positive responses from customers? However, if you’ve been dabbling in email marketing for quite some time now, you’ll know that crafting an email that yields results for your business is not that easy. In order to earn […]

The Importance of Website Design that Creates a Positive Lasting Memory

The Importance of Website Design that Creates a Positive Lasting Memory The Importance of Website Design that Creates a Positive Lasting Memory

According to a 1996 psychological study, the feeling that we get as humans when we experience something in the moment can actually be very different than the feeling we have when we think back to those experiences at a later time. In regards to website design, we naturally want to create designs that leave lasting […]

5 of the Best Websites to Waste Your Time On

5 of the Best Websites to Waste Your Time On 5 of the Best Websites to Waste Your Time On

We like to use our blog to frequently share useful digital marketing tips to help your business dominate its online presence. However, we also understand that when you’re running a small business, you need some balance in your life. This means occasionally taking a moment out of your hectic schedule for yourself. If you could […]

5 Types of Facebook Posts That Will Land You More Leads

5 Types of Facebook Posts That Will Land You More Leads 5 Types of Facebook Posts That Will Land You More Leads

How much time do you spend thinking about content creation? As a business owner, you can drive yourself crazy trying to come up with creative and engaging content to captivate your audience on social media. We’d like to help you out with that. Since the majority of your target audience is likely already on Facebook, […]

5 User Experience Tests to Run Before Launching a New Website Design

5 User Experience Tests to Run Before Launching a New Website Design 5 User Experience Tests to Run Before Launching a New Website Design

You’ve invested the money in a beautiful new website design. However, don’t immediately assume that your website visitors are going to love it as much as you do. To ensure the success of your new website, it’s important that you’re giving your visitors the best user experience possible. With that being said, here are 5 […]

5 Ways to Easily Mess Up Your Branding Strategy

5 Ways to Easily Mess Up Your Branding Strategy 5 Ways to Easily Mess Up Your Branding Strategy

Your brand is your most powerful tool for distinguishing your business from your competitors. Because of this, good branding should go much further than a logo design. When implemented well, your branding strategy will allow you to successfully connect emotionally with consumers, ultimately causing you to stand out in the marketplace. Having had the opportunity […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.