Month: July 2016

4 Reasons Why Good Graphic Design is Worth the Investment

4 Reasons Why Good Graphic Design is Worth the Investment 4 Reasons Why Good Graphic Design is Worth the Investment

As a business owner, you are constantly pulled in different directions as to how you should spend your marketing budget. However, when it comes to building a brand for your business, graphic design needs to be a part of the discussion. Here are 4 convincing reasons why good graphic design is worth the investment for […]

5 Things People Hate About Your Website Design

5 Things People Hate About Your Website Design 5 Things People Hate About Your Website Design

When you personally are browsing the internet to research products and services, there’s a very good chance that you’ll occasionally come across some design aspects on a website that annoy you. Typically, these are things that interrupt your user experience. The very same things that annoy you will also likely be a nuisance to your […]

5 Things Your Customers Wish You Knew About Them

5 Things Your Customers Wish You Knew About Them 5 Things Your Customers Wish You Knew About Them

In order to be a successful marketer, you need to have a clear understanding of who your customers are. You put a lot of blood, sweat, and tears into creating your ideal buyer personas, and you think you’ve come up with pretty much everything that you could possibly know about them. However, according to a […]

What is Pokemon Go and How Can I Use It For My Business?

What is Pokemon Go and How Can I Use It For My Business? What is Pokemon Go and How Can I Use It For My Business?

Pokemon Go is making big headlines these days, whether you’re reading the newspaper or scrolling through your Twitter or Facebook feed. But what in the world is it and why is everyone so obsessed with it? What is Pokemon?Pokemon, short for the Japanese title of Pocket Monsters, is an insanely popular animated franchise that has […]

Why Scannable Content in Website Design Matters

Why Scannable Content in Website Design Matters Why Scannable Content in Website Design Matters

Let’s face it. The vast majority of people surfing the web today are scanners. With so much content floating around on the internet to consume, that’s really all they have time for. If you take a look at some of the top performing websites out there (think Apple, PayPal, and Warby Parker), you’ll notice that […]

How to Get Your Email Into Your Subscribers’ Inboxes

How to Get Your Email Into Your Subscribers’ Inboxes How to Get Your Email Into Your Subscribers' Inboxes

You take the time to craft the perfect email newsletter, come up with a catchy headline, and hit send. However, if your email never actually makes it into your subscribers’ inboxes, all of the blood, sweat, and tears that you’ve put into email marketing basically makes it worthless. It’s important to note that there is […]

How to Overcome Decreased Engagement in Content Marketing

How to Overcome Decreased Engagement in Content Marketing How to Overcome Decreased Engagement in Content Marketing

For several years now, we’ve been hearing that content is king. It’s obvious that most businesses are getting the message as the amount of content circulating on the internet is enormous. Ironically, though, as businesses have increased the amount of content that they’re distributing, the overall engagement level with content has declined. According to a […]

How to Create a Search Friendly Website URL For Your Business

How to Create a Search Friendly Website URL For Your Business How to Create a Search Friendly Website URL For Your Business

When you’re running a small business, the internet can prove to be an incredibly powerful resource to raise awareness for your brand. If you’re like most small businesses, you’ve decided to start a blog so that you can deliver quality content to your audience and give your website a boost in search rankings. An important […]

We Turned 3 In June, Time For The Big Boy Pants

We Turned 3 In June, Time For The Big Boy Pants We Turned 3 In June

We celebrated three years in business in June and could not be more thankful for the support of our customers, community, vendor partners, and team. Thank you for being a big part of what we love doing every day. They say that the majority of new businesses fail within their first three years. I guess […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.