Day: May 5, 2016

How Being a Super Specialized Company Can Actually Benefit Your Search Strategy

How Being a Super Specialized Company Can Actually Benefit Your Search Strategy How Being a Super Specialized Company Can Actually Benefit Your Search Strategy

There are a number of super specialized companies out there that aren’t taking advantage of inbound marketing because they claim to not offer “click to buy” products. Most of these companies produce highly specialized products that only appeal to a niche audience and involve long sales cycles. They assume that very few people are turning […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.