Month: May 2016

How to Use Facebook Live to Build Connections and Deepen Relationships

How to Use Facebook Live to Build Connections and Deepen Relationships How to Use Facebook Live to Build Connections and Deepen Relationships

If you have’t heard (or noticed as you’ve browsed through your Facebook newsfeed), the social media giant recently introduced Facebook Live, which allows people to broadcast live videos from their mobile devices directly to their Facebook newsfeeds. Previously, Facebook Live was only available to celebrities, but this service is now open to everyone as of […]

Affordable Web Development Resources You Need to Know About

Affordable Web Development Resources You Need to Know About Picture

Are you in the process of creating your own website? Or maybe you’re developing your first landing page and need some guidance. Anyone that’s new to web development is bound to run into some questions, such as where are the best places to get quality images or which colors should be incorporated into the website’s […]

12 Email Marketing Best Practices to Avoid Sending Spam

12 Email Marketing Best Practices to Avoid Sending Spam 12 Email Marketing Best Practices to Avoid Sending Spam

Think about all of the time and effort that you put into crafting the perfect promotional email or newsletter. But what happens if no one actually receives your emails? This is a harsh reality that a number of businesses are dealing with. No matter how good of a marketer you are, there are a number […]

The Simple Formula to Creating Compelling Blog Content

The Simple Formula to Creating Compelling Blog Content Picture

Content creation continues to be a challenge for most businesses, especially if they’re handling this responsibility in-house. With so many people using the internet these days to research products and services, maintaining a business blog is paramount to the success of your marketing strategy. However, unless you’re one of the few people that genuinely enjoys […]

5 Questions to Ask Yourself Before Opting for Custom Web App Development

5 Questions to Ask Yourself Before Opting for Custom Web App Development 5 Questions to Ask Yourself Before Opting for Custom Web App Development

If you’re in the process of launching your brand online or are considering re-working your website, you’ve likely heard a lot of buzz about web app development. But what is it exactly? Since many people frequently use the terms “website design” and “web app development” interchangeably, we decided to write an article on our blog […]

Is Facebook Messenger a Smart Communication Tool for Your Business?

Is Facebook Messenger a Smart Communication Tool for Your Business? Is Facebook Messenger a Smart Communication Tool for Your Business?

We recently talked about whether emojis are appropriate for business communication. Another popular way that businesses are starting to communicate with customers is through Facebook Messenger. And, similar to emoji use, some people question the professionalism behind using Facebook Messenger to connect with customers. While the right answer totally depends on your business and the […]

How Being a Super Specialized Company Can Actually Benefit Your Search Strategy

How Being a Super Specialized Company Can Actually Benefit Your Search Strategy How Being a Super Specialized Company Can Actually Benefit Your Search Strategy

There are a number of super specialized companies out there that aren’t taking advantage of inbound marketing because they claim to not offer “click to buy” products. Most of these companies produce highly specialized products that only appeal to a niche audience and involve long sales cycles. They assume that very few people are turning […]

Is Your Website Design Lacking These 4 Crucial Elements?

Is Your Website Design Lacking These 4 Crucial Elements? Is Your Website Design Lacking These 4 Crucial Elements?

Are you satisfied with the results that you’re getting from your website? While nearly every business has the best of intentions when creating a website, there are several areas that business owners often overlook during the web development process that can negatively impact performance. Surprisingly, these areas that business owners frequently forget to incorporate into […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.