In the past, the display of a company logo was typically limited to a shop sign, business cards, and print advertisements. However, as you well know, the marketing space has changed dramatically in recent years with the shift to digital marketing and advertising. Your website is often the first impression that people form of your […]
It’s human nature to want to be liked by others, and this longing can be the same for your brand as well. In today’s digital world, social media has become a powerful resource for brands to earn popularity. However, even if you have the perfect social media marketing strategy in place, that doesn’t necessarily make […]
When starting a business, one area that should be given priority with your branding strategy is graphic design. More specifically, your logo design is one of the very first areas that should be conquered. You should think of your logo as the visual cornerstone of your company’s brand. Your logo is the face of your […]
If you’ve gotten your feet wet with blogging, you’ve probably heard the term “evergreen content.” Taking advantage of evergreen content can positively impact your search strategy for years to come and help to reduce the amount of time that you’re spending on content creation as well. What is Evergreen Content? Evergreen content is content on […]
Since we’re living in the digital age, your website’s homepage is often the first impression that people will have of your brand. We’ve talked in great length about how today’s consumer has the attention span shorter than that of a goldfish. Considering this, you have approximately 3 seconds for your homepage to form a good […]
When you’re starting a small business, it’s absolutely crucial that you focus on creating a book of quality contacts. Building relationships with industry influencers that already have a large network can help you to make connections and present you with a number of growth opportunities. However, this is often easier said than done. How do […]
A common question that many business owners have is how frequently they should be sending out promotional emails. Is there an optimal send frequency? It’s difficult to determine an optimal frequency for how often you should be sending promotional emails because this can vary greatly depending on your industry and audience. However, a recent survey […]
Businesses that have embraced web app development have been able to take their online presence to an entirely new level, allowing them to more effectively interact with customers and improve the user experience. However, web app development can prove to be just as beneficial to your business internally, too. In fact, custom web development can […]
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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.