Month: March 2016

How to Optimize Emails for Mobile Viewing

How to Optimize Emails for Mobile Viewing How to Optimize Emails for Mobile Viewing

Email is one of the core ways that a business circulates content to its audience. While some would argue that email marketing is on its way out, content marketing experts will tell you that email is still one of the most effective ways to stay connected with your audience. According to recent data from MailChimp, […]

5 Ways to Optimize Your Website Design in 2016

5 Ways to Optimize Your Website Design in 2016 5 Ways to Optimize Your Website Design in 2016

While it’s hard to believe, we’re already a quarter of the way through 2016. If one of your goals is to update your business’s website design this year, you better get to it! Here is a quick look at some of the most effective ways to optimize your website’s design in 2016: 1. Responsive Website […]

3 Things You Need to Know Before Implementing Your Search Strategy

3 Things You Need to Know Before Implementing Your Search Strategy 3 Things You Need to Know Before Implementing Your Search Strategy

With more and more consumers turning to the internet to research products and services before making a purchase, implementing an effective search strategy is vital to the livelihood of your business. If you’re just getting started with launching your brand online, the term “search strategy” may sound overwhelming and a bit vague. With so many […]

How to Create and Use a Voice Chart to Define Your Brand’s Online Voice

How to Create and Use a Voice Chart to Define Your Brand’s Online Voice How to Create and Use a Voice Chart to Define Your Brand's Online Voice

When you’re starting a small business, one of the most important things that you need to do in the early stages is launch your brand online. This means building a website for your business, creating a blog, and establishing social media pages at the very minimum. But before you get ahead of yourself, there is […]

Is Your Mobile Website Turning Visitors Off?

Is Your Mobile Website Turning Visitors Off? Is Your Mobile Website Turning Visitors Off?

We’ve talked a lot about the importance of having a mobile friendly website, especially since Google now gives preference to mobile friendly website design in search rankings. So, if you haven’t already moved to a mobile friendly website design, that needs to top your list of priorities. For those that have already made the transition […]

7 Awesome Social Media Features You Didn’t Know Existed

7 Awesome Social Media Features You Didn’t Know Existed 7 Awesome Social Media Features You Didn't Know Existed

The social media world seems to be evolving by the minute, and many of these changes and enhancements are never even formally announced. We’ve done a little research and found 7 awesome (and practically hidden) social media features that you need to know about, and we’d like to share them with you below broken down […]

3 Easy Strategies to Make Your Blog Posts More Interactive

3 Easy Strategies to Make Your Blog Posts More Interactive 3 Easy Strategies to Make Your Blog Posts More Interactive

The times are constantly changing when it comes to content marketing. While static digital content may have gotten the job done a few years ago, today’s marketers need to come up with out-of-the-box solutions to make content stand out. Studies have shown that the more interactive your content is, the more effective you will be […]

7 Places to Seek Online Reviews For Your Business

7 Places to Seek Online Reviews For Your Business 7 Places to Seek Online Reviews For Your Business

Online reviews are increasingly playing a critical role in a consumer’s decision to purchase. According to data compiled by BrightLocal, 88 percent of today’s consumers trust online reviews just as much as a personal recommendation from a friend or family member. While word-of-mouth still continues to be the most popular way to recommend a local […]

Should You Incorporate Emojis Into Your Marketing?

Should You Incorporate Emojis Into Your Marketing? Should You Incorporate Emojis Into Your Marketing?

We talk a lot about the importance of using visual content to attract and engage an audience. And it’s especially important that you find a way to incorporate imagery into your marketing if you’re targeting Millennials. Did you know that 4 out of every 10 Millennials would prefer to engage with images rather than read? […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.