Month: February 2016

7 Ways to Instantly Give the Quality of Your Content a Boost

7 Ways to Instantly Give the Quality of Your Content a Boost 7 Ways to Instantly Give the Quality of Your Content a Boost

If you’re looking for solutions to enhance your content creation strategy in 2016, quality needs to be at the top of your list. With so much noise on the internet to compete with, you can set yourself apart and grab your audience’s attention by consistently publishing high quality content that delivers value. In addition, search […]

6 Predictions for Effective Website Design Trends in 2016

6 Predictions for Effective Website Design Trends in 2016 6 Predictions for Effective Website Design Trends in 2016

We can expect to see a number of changes in regards to website design in 2016, and for good reasons, too. For example, more and more people are surfing the internet via their mobile devices, and the attention spans of consumers are continuing to decline. As a result, website design must continue to evolve to […]

3 Big Mistakes to Avoid When Using Social Media for Customer Service

3 Big Mistakes to Avoid When Using Social Media for Customer Service 3 Big Mistakes to Avoid When Using Social Media for Customer Service

Just a few years ago, the idea of social customer service was not really on anyone’s radar. However, as more consumers consider social media to be a research tool for products and services, the number of brands that are using social media as a customer service outlet have dramatically increased. In fact, according to recent […]

Earn a Boost in SEO by Optimizing Your Content for Google’s Featured Snippets

Earn a Boost in SEO by Optimizing Your Content for Google’s Featured Snippets Earn a Boost in SEO by Optimizing Your Content for Google's Featured Snippets

Google is constantly finding new ways to deliver the most relevant search results to users. One way that the search giant is delivering on this is through Featured Snippets. If Google is your “go to” search engine, you’ve most definitely noticed that Google is increasing the number of Featured Snippets that appear in search results. […]

Is Twitter Evolving to Become More Like Facebook?

Is Twitter Evolving to Become More Like Facebook? Is Twitter Evolving to Become More Like Facebook?

If you spent any time on Twitter this past week, it was hard to miss the trending hashtag #RIPTwitter. So what was this all about? There has been a lot of buzz that Twitter is planning to move away from the reverse chronological order timelines and instead use an algorithm approach similar to Facebook’s for […]

5 Landing Page Design Tactics You Need to Be Testing

5 Landing Page Design Tactics You Need to Be Testing 5 Landing Page Design Tactics You Need to Be Testing

Naturally, you want your website design to lead to more conversions. By creating a landing page for every inbound advertising campaign that you run, you will be much more effective with tracking your leads and bringing them through your sales funnel. We’ve shared with you several best practices for optimizing landing pages. However, truth be […]

6 Types of Powerful Visual Content You Need to Be Using

6 Types of Powerful Visual Content You Need to Be Using 6 Types of Powerful Visual Content You Need to Be Using

Regardless of your industry, the content that resonates most with your audience has increasingly become more visual. This is why we are seeing a number of marketers experiment with infographics, video, and many other sources of imagery. We can only anticipate that we’ll be seeing even more of this visual content in 2016 as 55 […]

4 Ways to Make Your Website Design More SEO Friendly

4 Ways to Make Your Website Design More SEO Friendly 4 Ways to Make Your Website Design More SEO Friendly

A question that we frequently hear from prospective clients is how to design a website that is SEO friendly. We strongly believe that good website design isn’t simply built to appeal to search engines. There are a number of factors that should go into website design and development, and taking into account both the search […]

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1 Average median salary in Florida for ‘Marketing Director’, based on research by Glassdoor. 2 Retirement calculated at 3% contribution, based on research by nirsonline.org. 3 Health premium average calculated by ranges provided from a 2016 Health Benefits survey. 4 Total employee average calculated at first year and includes the following considerations: $4k onboarding and training, $1k software and subscriptions, and $3.75k outsourcing help. Total agency average based on Florida-located, full-service agency.